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It was once called a search engine: Google to buy frommer's brand from Wiley & Sons

Over and out! Or in the words of Jeff Bercovici, Forbes: "Can We All Just Agree (Google is) A Media Company Now?"

Wall Street Journal :: Google Inc. is acquiring the Frommer's travel-guide business, further thrusting itself into content publishing in a bid to attract more advertising dollars tied to online-travel bookings and local-business information.

A report by [exclusive subscriber content] Jeffrey A. Trachtenberg | Amir Efrati, online.wsj.com

Tags: Google
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