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Newspaper ad: You know who needs a haircut? A print ad for Google ads

Canada’s Globe and Mail newspaper ran a print ad for Google Adwords on Thursday. "People are searching for a haircut," the ad reads. The ad continues and concludes, that "maybe that's why ads on Google work."  It shows that print ads work, tweeted Steve Ladurantaye, a Globe and Mail media reporter.

An ad for Google ads in today's Globe demonstrates the value of print ads, yes? twitter.com/syladurantaye/…

— Steve Ladurantaye (@sladurantaye) August 14, 2012

Lauren Indvik, mashable.com called it "a nice bit of multi-faceted irony" to use print ads to market Google's "directly competitive" Adwords. From her point of view the print ad shows "Why Newspaper Ads Don’t Work".

I would say both is true: print ads work (or do you believe that Google's wasting money?) and Google ads work both in their specific context.

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