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06:15

Jeff Jarvis: Mobile's not the next big thing, just a path to it

Buzzmachine :: Google views content — our content — as a tool that generates signals about their users, building relationships, data, and value. Google views mobile as a tool that also generates signals and provides opportunities to target content and services to the individual, where she is, and what she’s doing now (thus Android’s Google Now).

[Jeff Jarvis:] We in news and media should bring those strands together to knit a mobile strategy around learning about people and serving them better as a result — not just serving content on smaller screens.

Continue to read here Jeff Jarvis, buzzmachine.com

Tags: Google Mobile
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