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New York Times Wins 50K New Twitter Followers via Collaborative Olympics Project

The New York Times surfaced the tweets of its staffers in London during the Olympics onto page which acted as a real-time news environment for many of the competitions.  For this live news page, the journalists didn't use their Twitter handles but tweeted as @LondonLive.

In this inteview, Alexis Mainland, Editor for Social Media, talks about the Twitter project.  She says that @LondonLive attracted 50,000 followers.

In our first interview with Mainland, she speaks about the emergence of Google Hangouts as live video news platform.

According to a report published in The Times, Twitter claims 150 million Olympics tweets.



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