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18:43

Mobile ads lead 25pc of smartphone content buyers to purchase in-store

Marketing Charts :: Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices (”content buyers”), according to [pdf direct download] a joint survey by the Online Publishers Association (OPA) and Frank N. Magid Associates. 79% of those content buyers took some action after seeing a smartphone ad, with 24% saying they made a purchase at a store as a result.

A summary of findings by www.marketingcharts.com

Get rid of the ads (sfw)

Don't be the product, buy the product!

Schweinderl