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16:54

How the Deseret News supports a local newsroom with a national strategy

Nieman Lab :: The Salt Lake City company is breaking out of the newspaper mold by building online-only products that aim at an audience beyond Utah’s borders.

A report by Jonathan Stray, www.niemanlab.org

[View the story "Deseret News: Pitfalls of online-only products" on Storify]

Deseret News: Pitfalls of online-only products

Jonathan Stray, Nieman Lab, writes: "The Salt Lake City company is breaking out of the newspaper mold by building online-only products that aim at an audience beyond Utah’s borders." -- Does Deseret News' online-only product strategy work or not?

Storified by Steffen Konrath · Sun, Sep 02 2012 09:54:12

Source: "Focus and web-only content: How the Deseret News supports a local newsroom with a national strategy" Jonathan Stray, Nieman Lab
In his article about Deseret News, Jonathan Stray writes, that "one of the basic advantages of the web is its ability to involve the audience in the production of media."

Unfortunately that kind of openess comes with some pitfalls as well:
.@StKonrath Nieman fails to mention Deseret News is owned by LDS church & national agenda is parallel. Citizen content=unpaid opinionBallerinaX
@StKonrath Also opens up for situations like this http://bit.ly/ORdhoO that end up like this http://bit.ly/ORdlVkBallerinaX
The first link refers to an article written by Jared Page, Deseret News, in which he informs readers, that "West Valley City mayor admits using false identity to write news stories."
Tags: Newsroom

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