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ESPN: Everywhere Sports Profit Network

Businessweek :: The company broadcasts more than half of all the live sports seen in the U.S. Through dozens of ESPN-branded TV, Web, and mobile platforms, it also shapes the ways in which leagues, teams, and athletes are packaged, promoted, marketed, and consumed by the public. In a real sense, ESPN no longer covers sports. It controls sports.

A report by Karl Taro Greenfeld, www.businessweek.com

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