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The print business is not your legacy, it’s your bank

Monday Note :: For quite a while, I’ve been advocating a newspapers price hike. My take: the news market is undergoing an irreversible split. On one side, digital distribution (on web, mobile and tablets) will thrive through higher volumes and deeper penetration; revenue is not easy to squeeze out of digital subscribers and advertisers but, as some consolation, serving one or ten million customers costs about the same.

Last week, my little solo tune about price hikes received independent support of people much better equipped to define prices and value.

"Why newspapers must raise their price" - A report by Frédéric Filloux, www.mondaynote.com

HT: Raju Narisetti, here

Newspapers are not your legacy, they are your bank: On why papers must raise their price goo.gl/vhsY9 #wef12 #wanifra #relevantreads

— Raju Narisetti (@rajunarisetti) September 3, 2012
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