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Mindshare CEO Emery: We are Focused on Real-Time “Adaptive Marketing”

CANNES –  A fundamental change in the media industry is the lack of lag time between the creation and distribution of content, says Nick Emery, global CEO of global media network Mindshare.  Mindshare is a, unit of GroupM, the media agency operating division of WPP,  was co-founded by Emery in 1996.

While Mindshare is involved in the content business Emery says his agency aims to be a “bookend for the marketing process” and the “spine for marketing communications that allows clients to be more adaptive and reaction to data.”

He says the composition of Mindshare changes every year. Currently, Mindshare has more technology and digital experts than ever before, he says.

Beet.TV spoke with him at the Cannes Lions International Festival of Creativity earlier this month.

At Cannes, the agency won 19 Lions, the most of any media agency, the company stated.

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