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17:16

NBC Sports Showcases the NFL Online with DVR-Type Control -- Winter Olympics Next

SAN JOSE -- NBC Sports is demonstrating the highly interactive functionality of its online experience with Sunday Football.  Much of this functionality will be part of NBC's Winter Olympics online presentation.

At Streaming Media West, we caught Bob Cowherd and Michael Moser of Vertigo, the San Francisco-based Interactive consultancy which has created the online experience for NBC Sports using the Silverlight software platform from Microsoft. 

The football viewing experience is quite impressive.  Viewers can watch in real time, selecting from various cameras. Viewers can shift to earlier plays, watching slow motion in a  DVR-like  experience.

The NFL provides just the Sunday Football game free online.  Tonight (11/29) at 8 p.m. ET,  try to catch the Steelers vs. the Ravens.  The stream is only available during the game.  (Just in the U.S.)

Earlier this month, we spoke with the NFL's Laura Goldberg about the the league's digital strategy.  Last month we spoke with Microsoft's Brian Goldfarb about Silverlight.

Andy Plesser, Executive Producer

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