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13:41

WHAT THE APPLE iSLATE MEANS FOR NEWSPAPERS

2010-01-05_1344

People still expect miracles.

But newspapers cannot, a must not, expect any miracles from Cupertino.

What the Appple iSlate means for newspapers is this:

1. You need to embrace multimedia content production and multiplatform distribution.

2. You must be where, when and how your readers want you, or you will miss them.

3. You need to reach new readers, more audiences and unique communities if you want to stay necessary and relevant.

4. Your advertisers want more targeted messages.

5. You need a 24/7 not a 16/5 fully integrated multimedia newsroom operation.

6. You content output must be better, faster and more unique than ever.

7. Words matter but WebVideo rules.

8. Brilliant design presentation will be a must.

9. Typographical excellence will make the difference.

10. And it’s time to invest in quality content, digital creativity, multimedia talent, and innovation.

Welcome to the future!

Don't be the product, buy the product!

Schweinderl