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20:41

Digitalsmiths Teams with Microsoft, Readies News and Sports Deals

Digital media and metadata company Digitalsmiths paired up with Microsoft to demonstrate a technology partnership between the two companies, Digitalsmiths CEO Ben Weinberger told me at the Consumer Electronics Show in Las Vegas.

At the show, Microsoft demonstrated how Digitalsmiths can help add more interactivity to Silverlight movies so viewers could click on a character, actor or object and link back to more information on places like Bing, Weinberger said. Expect more details on the technology demonstration soon, he added. Digitalsmiths works with television and movie studios to manage the metadata and rights relating to their assets, so they can wring more revenue from their existing and library content. Customers include Warner Bros., TMZ, Paramount and others.

Weinberger also shared some details on where Digitaltsmiths is headed next -- the news and sports business. Digitalsmiths will announce new deals shortly in this area, marking the first time the company will apply its tools to a live viewing environment. "Now it can be applied to things like news and sports that are more temporal. We signed a deal and will announce soon," he told Beet.TV.

The company inked a deal late last year with Paramount to create a clip portal for its licensees to use when they need content from Paramount movies. "The content is then delivered with clip they want, what you want, how you want it delivered," he said. 

Digitalsmiths makes money via a license fee, with its fees increasing as traffic and volume for its customers grow.  

-Daisy Whitney, Senior Producer


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