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The 2010 INNOVATIONS IN MAGAZINES Global Report will be on sale and available online next Monday.

FIPP will be launching the first Innovations in Magazines report at its Digital Conference on 1 March 2010.

INNOVATION’s Juan Senor (London) and John Wilpers (Boston) are the co-editors of the new 10-page report.

The report is a global look at the most innovative initiatives to increase magazine reach, relevance, revenue, and readership.

The survey will highlight a series of magazine case studies and interviews showing initiatives that have a proven track record of being successful, focusing on identifying innovation in content-driven solutions. The study will be co-published by Innovation Media Consulting, which has also produced the annual World Association of Newspapers World Report for more than 10 years.

John Wilpers said: “If press reports were an accurate thermometer of the health of the magazine industry, publishers, editors and sales people would be out in droves looking for jobs in different industries. Instead, IINNOVATON found the brightest minds in the magazine industry to be bursting with innovative energy. Good news never makes the nightly television broadcast, but there is an abundance of good news as technology, out-of-the-box thinking, and old-fashioned hard work are enabling innovation that is delivering new readers, revenues and relevance to magazines around the world. The future of magazines is indeed bright, and we’ll show how and why in the first annual Innovations in Magazines report.”

Illustrated by Deborah Withey and Luis Grañena, and designed by Javier Zarracina, the first INNOVATIONS IN MAGAZINES is a fantastic report inspired by our two INNOVATION’s magazine gurus: Juan Caño and Thomaz Souto Correa.


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