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Roy Greensland writes a good headline:

Would Murdoch have spent £650m on a print plant if the iPad had been around?

Well, his response will be YES.

But as Burda or Rusbidger, I am sure that they know that these are tha last huge printing presses that the buy.

Printing is not our business.

Vertical integration is not the right strategy.

Universities need buildings but they don’t own construction companies.

And the cars of Ford needed tires and many years ago owned big rubber plantations in Brazil.


Yes, the 10,000 km² of land of Fordlandia!

So are the new mobile digital tablets going to be the next BIG IDEA?


But no media company needs to become an Apple, Microsoft, Samsung or Nokia…

We are not in the bottling business.

We are in the wine business.

Content matters.

Platforms, no.

Newsprint will survive.

Printing presses will survive…

But journalism will not need them like in the past.

More cheap, green and efficient digital platforms will be available in less than three years.

So cheap that media publishers will be more than happy to give these devices free to their subscribers.

When you see than in less than 10 days the photo application of The Guardian has generated 50,000 downloads, you know that the iPad and the digital tablet are here to stay.

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