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09:05

Forbes.com: Journalism, mobile, and the ‘fifth wave of computing’

From last week, but well worth a read – Forbes’ columnist Trevor Butterworth on the opportunities for news groups and journalism provided by “the fifth wave of computing”: “the massive ramping up of the mobile internet and the evolution of mobile phones into ‘life devices’ through 3G, cloud computing, GPS and second generation barcoding”.

Newspapers and magazines with luxury goods supplements and sections could be the testing ground for a new kind of advertising built on mobile interactivity (…) All of this technology exists – mobile devices with sufficient camera resolution to scan barcodes have been shipping for the past year -and these capabilities appear to augur well for service and local journalism, upon which hard news will need to collaborate if not piggyback.

But the real challenge in taking advantage of this new wave is whether news organisations can work together and stop thinking of themselves as “insular, completely self-sufficient” operations with full control over their distribution, says Butterworth. It is this “bold thinking” that will master the mobile world, he says.

Full article on Forbes.com at this link…Similar Posts:



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