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10:19

BBC Dimensions: Making the news more geographically relevant

The BBC has launched ‘Dimensions’ – an interactive map prototype which aims to ignite a public interest in history and the news by making it geographically relevant to an individual.

The technology uses the address of a user to show the scale of an event in history, such as the recent oil spill in the Gulf, and applies it to a map of the user’s home and vicinity.

Discussing the technology, which currently “sits by itself”, BBC commissioning executive Max Gadney says the tools are being considered for use on BBC History and News pages.

When I took over the online History commissioning job, I knew that we would need a mix of traditional, trusted BBC content with some attention-grabbing digital stuff to get people to it.

It’s easier said than done. Many technologists and designers are not really interested in history. Like much of the audience they were turned off by dull lessons at school. Our challenge was to make it relevant to audiences.

See his full post here…Similar Posts:



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