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11:05

Guardian staffer on paywalls: Unprofitable news businesses are ‘enfeebled and vulnerable’

Interesting response from Guardian staffer Stephen Moss to MediaGuardian blogger Roy Greenslade’s post on the News of the World’s plans for a paywall announced yesterday.

Greenslade argues that Rupert Murdoch is “indulging in information protectionism” and with the Times’ and Sunday Times’ paywalled websites has removed the titles from online conversations.

Moss responds in the comments:

Have the Times “dropped out of the national conversation”, whatever that absurdly woolly phrase means. There seems to have been huge discussion (e.g. on Twitter) about their Populus poll findings and Clegg’s incendiary piece on welfare in today’s paper, so they seem still to be absolutely in the ‘national conversation’.

And the fact remains that news orgs have to try to make some dosh. It’s not enough to say paywalls don’t work; you – and the industry – have to come up with a package that does work, which in my view will mean protecting certain print products, paywalling some (tho (sic) by no means all) online material and building networks around information-gathering interest groups which can be monetised by donation and/or through the sale of ancillary products and services. There is no one big answer; there are a range of answers which will add up to a profitable business. And a business that isn’t profitable – and this includes the Guardian – is enfeebled and vulnerable.

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