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Data and predictions about mobile app growth

A new report from Borrell Associates looks at the rapid growth of mobile apps with data on what’s happening now — and predictions of what’s likely to happen over the next five years — as the media world becomes increasingly mobile.

A  few nuggets:

  • The average smartphone has 22 apps.  But after 6 months, only one of those original 22 is still being used.
  • More than a half-million apps are downloaded every single hour
  • Nearly all the advertising action on apps appears to be national.  There are scant local dollars to be had just yet.
  • By 2015, nearly two-thirds of all “online” advertising will be served up by a mobile device.

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