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11:00

The News Diamond reinterpreted: “Let the crowd have the middle”

News Diamond showing area where journalists should focus - the edges

Jonathon Shuler has published a post exploring the News Diamond from my Model for a 21st Century Newsroom. As part of that he’s added an extra layer to the diamond showing which areas professional journalists should focus on, and which ones they should let go:

“Let the crowd have the middle of the diamond. Just let it go, our time there is ending. There’s too many of them, they are too fast, they will out man and out maneuver you every time that it matters to them–and if it doesn’t matter to them, I bet there’s not much of a market for it. Just walk away… and watch.”

He finishes by arguing that commercial journalism needs to raise the bar:

“The future of Journalism is not to become public service with the hopes of gratuity, but a professional service with professional expectations and results. If people are going to blogs and the crowd instead of your publications, it’s because your publication is not meeting the expectations of your audience. As a publication you have the choice to evolve to meet those expectations, find a new audience, or leave.”

Read his post in full here.

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