Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

June 18 2010

09:54

#newsrw: Countdown to Journalism.co.uk’s news:rewired event – are you coming?

It’s just one week till news:rewired – the nouveau niche at Microsoft UK in London, our one-day event for journalists and communications professionals with a specialist subject or beat.

**Last chance to buy** We have a couple of tickets still available, so click through fast, to be in with a chance.

So who’s coming along on Friday 25 June? You can see a full list of delegates here; and a full list of speakers at this link. We’ve also created this Wordle showing the various organisations at which our delegates work (click through image to see larger version):

As reported on our news:rewired site, UBM is the best represented B2B publisher, with 10 delegates, followed by Reed Business Information in second, with five delegates and three speakers. Follow this link for further breakdown.

Similar Posts:



June 10 2010

11:48

#newsrw: 10 tickets left – get yours before the price goes up

There are just 10 tickets left for news:rewired – the nouveau niche, Journalism.co.uk’s one-day event on 25 June for journalists working within a specialist beat or patch.

If you want one now – here’s the link to book: http://www.journalism.co.uk/195/

The price is currently discounted at £80 (+VAT), but will return to the full price of £100 (+VAT) tomorrow, Friday 11 June.

If you need more convincing, full details of the day are at this link. In summary we’ve got speakers from MSN UK, the Financial Times, Reed Business Information and the BBC discussing paid content, mobile, social media, data journalism and much, much more.

If you’re not able to attend you’ll be able to follow proceedings on @newsrewired and http://www.newsrewired.com.

Similar Posts:



January 20 2010

08:41

Econsultancy: ‘How small newspapers can make money from Twitter’

Ben LaMothe expands upon an idea he had at last week’s news:rewired conference of local newspapers making money through building focused, well-researched Twitter networks.

Newspapers are selling their Twitter streams as an targeted advertising platform. If you’re a small newspaper and you sign up 10 businesses to a Twitter advertising scheme, charge them £100 per week, you could end up with a few thousand pounds worth of advertising revenue.

As your Twitter following grows to a certain point, adjust your rate to reflect the growing audience. If it drops, to a certain point, adjust it down.

Full post at this link…

Similar Posts:



January 14 2010

20:51

news:rewired Hyperlocal and community

I’ve spent the day at the very excellent news:rewired conference organised by the good folks at journalism.co.uk. Lot’s of interesting people and discussions. But I found one thing very frustrating. (actually I found it infuriating and apparently went a shade of purple not often seen)

It seems that some of the breakout sessions descended in to ‘arguments’ generated around an issue which can be best summed up as the “but they are not journalists” argument. The afternoon session on hyperlocal I sat in on certainly fell victem.

We had the whole gamut of arguments including a number of the old favourites, my personal fave was “someone holding a camera is not a photographer”. Erm…yes they are but…I found it frustrating because I thought we had moved on from this. By the time we got to the ‘close the BBC and local newspapers will thrive’ stage  I lost my patience and   my contribution reflects that.  But I realise that was naive and a little unfair.

Given the painful restructuring in the industry at the moment it’s perfectly understandable that people will be looking at where the pinch is. Adam Timworth made a good point to me that in terms of the stages of loss at least they had moved on to anger from denial. But I realised that it’s not really fair of me to dismiss that out of hand. I should have sat on my hands.

What did become clear to me is a growing divergence in the way hyperlocal and community are being defined and applied. Let me expand.

For me hyperlocal is now best defined by outfits like the Lichfield blog, represented at the session by Philip John. It’s content built on social capital. People are involved because it means something to them other than just a job or brand. Money is second to social status or altruistic motivation.

In contrast we could say that (in the context of the future of journalism) community is a strategy employed by media organisations and the journalists within them to engage with audience. Money is a defining commodity here in terms of starting it and sustaining it. Whether it’s to use that community to newsgather/crowdsource or to bolster the brand.

Both have economies of scale.

A hyperlocal site can only be so big. It will eventually get to a point where it demands more time and resources than volunteers can sustain. The economics of altruism only stretch so far. They can be be satisfied with ‘big enough’ or look at alternatives. Communities can, perversely, be too big to manage for large organisations, they cost too much for little return. In the context of profit and investment the economics don’t work

Both are different.

This inherent difference of motivation and a definition of the economic (investment and return) is becoming increasingly clear (and more so in the debate today) and in that a truth is evident. Hyperlocal websites are not a solution for media organisations who are struggling. You can not fill the gap that hyperlocal sites are starting to fill. A good community strategy may work but your core motivations make it different.

But just as hyperlocal is not the solution it’s also not the cause of the problems.

The truth is that the shift is creating a lot of friction (it’s perhaps bad taste to refer to shifting tectonic plates) and I think thats what created a lot of the ‘grief’ in the sessions.

There was a lot of criticism of hyperlocal as undermining/stealing/destroying journalism; you know the arguments. Likewise the crowd sourcing session seemed to descend in to sa similar semantic debate. As Adam reports:

There’s an undercurrent of hostility to the very idea of calling these contributors to crowd-sourced journalism “journalists” in any way – and that it’s under-mining credibility. In answer, people are suggestion that people can become journalists for single events – one time they happen to be at the right place at the right time.

But growing difference between parish pump websites and the local media, between community and audience, suggests that even discussing hyperlocal and community together is, perhaps, a mistake at a journalism conference.

The motivations, models and practice, it seems from the tone of the debate, are just too different.

Enhanced by Zemanta
09:01

#FollowJourn: @newsrewired/Journalism.co.uk’s digital journalism event

#FollowJourn: news:rewired

Who? Journalism.co.uk’s inaugural event on digital journalism.

What? It’s happening today! There are sessions on multimedia, social media and crowdsourcing for journalists, as well as special focus on working in partnerships in local media, using data and making money online.

Where? You can follow the whole day and participate online at www.newsrewired.com.

Contact? @newsrewired.

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

Similar Posts:



January 13 2010

17:54

#newsrw: How to put news:rewired on your own blog

Over on Journalism.co.uk we’ve explained the various ways you can follow our news:rewired event tomorrow, but we thought we’d share the code for embedding the CoverItLive liveblog which will pick up #newsrw Twitter conversation and commentary:

<iframe src=”http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=36632b9923/height=550/width=470″ scrolling=”no” height=”550px” width=”470px” frameBorder=”0″ allowTransparency=”true” ><a href=”http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=36632b9923″ >news:rewired</a></iframe>

It will be set live at 10.15am tomorrow morning; to participate, you can register with a CoverItLive log in or with your Twitter account. To follow it on our site, follow this link: http://www.newsrewired.com/?p=912

Meanwhile follow the ‘buzz’ here. After the event, we hope to share video content courtesy of the BBC College of Journalism. We expect plenty of blog coverage too: from our own team of City students, as well as other well-known media bloggers.

Throughout the day, you will be able to pick up AudioBoos tagged #newsrw – these can be embedded using the code supplied on audioboo.fm.

More information at this link and at http://newsrewired.com.

Similar Posts:



December 21 2009

15:23

#newsrw: Who’s attending our digital journalism event?

If you’ve been under a rock for the last month and haven’t heard us mention our digital journalism event news:rewired next month, then here’s an idea of who’s going, courtesy of Wordle:

news:rewired is a practical, one-day event at City University London with the aim of giving working journalists relevant and immediately useful advice on multimedia, social media and online business models.

There’s still tickets left, but they’re going fast. If you want to book before the VAT hike, tickets are £80 +VAT and available at this link.

Similar Posts:



13:36

#newsrw: ‘The fact that multimedia is visual is a huge benefit to radio,’ says @newsleader

In the latest Q&A on our news:rewired site, media consultant and top radio tipster Justin Kings describes how radio can make the most of multimedia tools.

The fact that much of multimedia is visual is a huge benefit to radio. We’ve seen how images, videos and so on can help enhance the radio experience. In terms of social media, I would suggest radio is itself a social media. By that I mean it shares similar characteristics, it is personal, it’s interactive and reactive. So, again, tools like Twitter can complement content on the radio.

news:rewired » Q&A: Justin Kings, media consultant, Newsleader.

Similar Posts:



December 17 2009

13:43

Journalism.co.uk signs up Press Association as event partner

Press Association logoThe Press Association has signed up as a media partner for Journalism.co.uk’s digital journalism event news:rewired.

The Press Association joins the BBC’s College of Journalism and sponsor Audioboo as partners for the event on 14 January 2010 at City University London.

To meet a growing demand for digital and multimedia content from its clients, the agency launched its video news wire in April. In keeping with our news:rewired session on working in partnerships, the Press Association is also planning a public service reporting pilot in collaboration with local media groups.

You can follow the agency on Twitter on @pressassoc and find out all about news:rewired at this link.

Similar Posts:



December 09 2009

11:55

#newsrw: Win a Flip Ultra HD camcorder

To spread the word even further about our forthcoming digital journalism event news:rewired on 14 January 2010, we are enlisting the help of the Twitter army and offering you the chance to win a brand new Flip Ultra HD pocket camcorder, just in time for Christmas!

The entry requirement is simple, all you have to do is follow @newsrewired and tweet or re-tweet the following:

Come to #newsrw digital #journalism event 14:1:10. Follow @newsrewired & RT for chance to #win FlipHD http://is.gd/58NY8

The competition will close on Friday 18 December 2009 at 13:00 GMT and the winner will be selected at random and announced shortly after.

Full details of news:rewired are on www.newsrewired.com, but a quick summary: this is a one-day event for journalists looking to up their digital game and for trainers and new recruits hoping to stay one step ahead of the industry.

We’ll be offering practical sessions on videojournalism, using social media and data, and working in partnerships – all from the perspective of a journalist or publisher in the field.

We’ll also be discussing where the potential for making money to support digital and new forms of journalism is.

Tickets are £80 + VAT and can be purchased here. Contact us on laura [at] journalism.co.uk for more details.

Similar Posts:



December 01 2009

09:00

#Tip of the day from Journalism.co.uk – follow #newsrw for multimedia and community tips

Want the latest multimedia and community journalism tips? Follow the tag #newsrw on Twitter for Journalism.co.uk's news:rewired updates. Tipster: Judith Townend. To submit a tip to Journalism.co.uk, use this link - we will pay a fiver for the best ones published.


Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl