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August 30 2012


Infographics: Daily Social Media Buzz at the RNC

Editor's note: The folks at BuzzMgr, a social media listening tool, have been putting together a daily infographic from the Republican National Convention in Tampa, Fla., to help distill the daily buzz there. Below are each day's infographics in chronological order. We'll update this post with the most recent infographics as they come in. Also, read down below for an explanation from the author on how and why they are creating these graphics.

RNC Day 3

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RNC Day 2

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RNC Infographic - Day 2 - Final.jpg

RNC Day 1

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RNC Infographic Day 1 - FINAL.jpg

The ConventionBuzz daily infographics are a snapshot of social media conversations surrounding the key people, issues and events associated with the national political conventions.

#RNCBuzz begins with an interdisciplinary team of analysts including public relations specialists, marketers and a security specialist from the San Diego State University's Homeland Security Masters program.

convention digital small.jpg

Throughout the day, members of our analyst team recommend highly retweeted and most-discussed posts for inclusion in the Tweet Buzz section. To be included in the "What's An Expert Think?" section the post either is chosen because of the prominence or expertise of the author or the creativity of the post. Typically it will refer to one of the key themes of the day.

Prior to the convention, the BuzzMgr team determined which nine information categories would unearth the most interesting and relevant social media activity and results to provide a broad understanding of what was gaining traction in the social landscape.

We are refining approaches and content focus each day based on the convention and other major activities such as protests and hurricane-related topics. We're also on the lookout for anything wild and wacky that might crop up and not be on the convention agenda. We aim for analysis being complete by 1 a.m. to be able to capture an accurate initial take on the speeches; then we hand the day's content over to the designers at Charlotte, N.C., firm AC&M Group to incorporate into the template and customize to the included topics.

Kathleen Hessert is a former TV journalist who now runs BuzzManager, Inc and the sports reputation management firm, Sports Media Challenge. Lauded for launching NBA great Shaquille O'Neal on Twitter which helped take the platform to the masses, BuzzManager now provides a range of social media services for a wide range of clients including strategy, execution, education and monitoring via her proprietary BuzzMgr™ listening tool.

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