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July 28 2011


Measuring engagement - Newsbeat debuts as robust, real-time Web analytics tool for news publishers

Poyner :: The people behind the popular realtime analytics tool Chartbeat launched a new version today specifically designed for news publishers, called Newsbeat. Instead of e.g. PageImpressions, Visits we're already familiar with, Chartbeat introduced new metrics like "Active Views", "Reading", and "Writing" status, which measure engagement. Newsbeat is an even more powerful tool for understanding your Web traffic, but also comes at a higher cost. The new product shows real-time charts now for every article or page on your site not only for the 20 most active pages.

Jeff Sonderman reviewed Newsbeat's market offering for us.

Continue to read Jeff Sonderman, www.poynter.org

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