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December 08 2011

21:51

Twitter's special gift: brand pages for advertisers

AdAge :: Twitter is looking to strengthen its relationship with advertisers by launching brand pages that will be unveiled today as part of a more comprehensive redesign.

Twitter's existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that he's spent the better part of the past year meeting with chief marketing officers, and brand pages were a recurring and frequent request.

Continue to read Cotton Delo, adage.com

August 02 2011

20:19

Did you know: McDonald's and Pixar score most-shared tweets - Twitter's self-serve ad platform

Adweek :: Twitter’s monetization officer has an unenviable task. The micro-blogging company, valued anywhere from $7.7 billion to $10 billion, needs to, at some point, back into some revenue. To do so, Twitter has a suite of relatively new ad programs, including promoted tweets, promoted accounts, and promoted trends. In the last year, it’s scaled these programs from an initial six clients to more than 600. It’s hired client-focused professionals in regional offices, bringing headcount on its monetization team from three to 60, said Adam Bain, President of Global Revenue, at Monday's Conversational Marketing Summit.

Continue to read Erin Griffith, www.adweek.com

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