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August 02 2011


Local, local, local - study: why people still subscribe to newspapers

Vulnerable business. 

Adage Stat :: More than a third of local newspaper subscribers do so partly out of habit (but what if habits change?). Thankfully, less than 10% renew purely out of habit. In the monthly Ad Age/Ipsos Observer American Consumer survey, AdAge dug a little into what the remaining newspaper subscribers are looking for when they sign up for the year. 

[Ad Age/Ipsos Observer American Consumer:] What are all the reasons that you subscribe to a local newspaper? - 85% local news vs. 58% national/international news ...

Continue to read matt Carmichael, adage.com

Don't be the product, buy the product!