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April 14 2012


MIT's Jason Pontin: Tablets Must be Based on Open Standards to Succeed

The "feckless infatuation" of magazine publishers to creating closed-garden Apps to replicate their publications has proven to be a disappointment, says Jason Pontin, editor-in-chief of MIT's Technology Review in this 10-minute video.

He says that the medium of the Internet is fundamentally "linky" and that for tablets to succeed, they need to be built on open standards, namely HTML5.

In this keynote address to the Beet.TV Executive Retreat, he discusses the evolution of digital medium and the challenges presented to advertisers and publishers.

Andy Plesser

March 29 2012


Explosive Online Video Growth Coming from Premium Programming, comScore's Eli Goodman

The growth in online video consumption in the United States is currently being driven by increased viewing of long-form programming, such as TV shows and movies, saya Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.

Goodman provided a comprehensive overview of the state of the online video marketplace and consumer viewing habits in this presentation.

About 180 million Web users in the United States are watching about 44 billion videos each month, he explained. While those numbers fluctuate a bit month to month, they've most been steady. However, growth is coming in engagement with the videos and more time spent viewing.

YouTube is still dominant with 50% of video views coming from that site, followed by Vevo and Hulu, he says  in his talk.

Interestingly, the number of ads viewed in online video has doubled year over year, according to comScore's most recent data. In February, Americans watched 7.5 billion video ads online, up from 3.8 billion a year ago.

Goodman emphasized that mobile and tablet viewing is incremental to desktop viewing. "A rising tide lifts all boats," he said. "The entire pie is growing and will continue to grow for some time."

Goodman shares many more data points and insight in this video, so check it out in its entirety for a deep dive into online video habits and advertising.

Daisy Whitney


Sponsored post

NYC Web Video Marketplace Expands to 15 Participating Companies

The one-day marketplace for Web original videos in New York, called the Digitas NewFront, an annual event over the past five years, has greatly expanded this year to become a two-week program with the participation of the major video portals along with top Web studio creators and syndicators.

The new industry-wide program is called the Digital Content NewFronts.  Participants include AOL, Microsft Advertising, Yahoo, YouTube, Hulu, Vevo, Web video shops including Alloy Digital and Direct Broadcasting Group and others. 

Earlier this month at the Beet.TV Executive Retreat in Vieques, we spoke with Paul Kontonis, VP/Group Director at Digitas and one of the key architects of the Digital Content NewFronts, about the upcoming program and the emerging opportunities for brands around Web original programming.

The Digitas NewFronts day is April 26.  Digitas is the only advertising agency hosting a NewFronts program.

Andy Plesser



MIT's Jason Pontin: Media "Platform Agnosticism" is Dead, Long Live "Platform Committed"

VIEQUES, PR -- For media companies to succeed, they need to operate on the platforms they know best, not distribute content on places which are not their core businesses.

Instead of being "platform agnostic," they need to be "platform committed," says Jason Pontin, Editor-in-Chief of MIT's Technology Review, in summarizing one of the major themes explored at the Beet.TV Executive Retreat earlier this month.

The "death" of so-called platform agnosticism was put forth in the event's keynote address by Vivian Schiller, Chief Technology Officer of NBC News.

In this round-up, Pontin points to another major theme of the retreat, the progress around video search and discovery.

The Uniquess of the #BeetRetreat

In his column in today's MediaPost, Taboola CEO Adam Singolda writes about our extraordinary event in Vieques.  See our slide show of photos from the event below.

Andy Plesser

Editor's Note:  Many thanks to Jason for his help as a moderator and for his contributions as a participant.  AP


March 28 2012


Al Jazeera's Online Success Powered by London-based Livestation

With very limited cable distribution, Al Jazeera turned to London's Livestation, a portal for dozens of global broadcasters, to take its satellite signal and stream it on the Web, explains Livestation CEO Lippe Oosterhof in this segment from the Beet.TV Executive Summit in Vieques, Puerto Rico.

He says the events of the Arab spring generated nearly 4 million monthly views for the Qatar-based news network in the U.S. 

In response to Technology Review editor Jason Pontin's question about the success of the network, Oosterhof explains the unique editorial vision and execution of the news channel.

Andy Plesser

Editor's Note:  Thanks very much to Lippe for traveling from London to join us for the #BeetRetreat.  We are grateful for his attendance and contributions.


March 19 2012


The Wall Street Journal Video Channel Launches on London's "Livestation"

VIEQUES, PR -- The Wall Street Journal's expanding slate of live business programming, has gone live on the Livestation, the London-based global portal for live news, says Lippe Oosterhof in this interview with Beet.TV

The WSJ Live joins other business programmers including CNBC and Bloomberg on the distribution channel. 

Livestation takes the live, satellite telecasts of several other world's major broadcasters including BBC, CNN, France24, Russian's RT, Al Jazeera and others, and streams them on the Web and on various digital devices.  (Many of these channels are restricted to certain countries in keeping with the regional agreements of broadcasters.)

We spoke with Oosterhof at the Beet.TV Executive Retreat in in Vieques were he was a participant.

In the interview, he explains the value of distribution of the channel to broadcasters including increased reach and revenue.  He says the start-up has garnered 75 million live views in 2011 which he calls a "transformational" year for live news.

The BlackBerry Has Live News App

Responding the widespread use of the BlackBerry in emerging markets, notably the Middle East, Livestation has launched a live App on the BlackBerry.  It is presently live on its Apple iOS device and plans to introduce its Android platform this week, he says.  The content is also distributed via Roku, Boxee, Google TV and will soon be part of the Samsung connect TV environment, he says.

Andy Plesser



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