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May 07 2010




I spoke yesterday at the Bergen Media Festival.

More than 200 people in a full and crowed room with dozens of people standing in the corridors and in the back of the auditorium.

That was good news because next door and at the same time Elizabeth Murdoch was speaking about creativity.


My 60 minute presentation kay-messages to the Norwegian newspaper editors:

-This is time to invest, change and innovate.

-Just “saving and cutting” will not solve your problems.

-You need courage to lead the digital media transition.

-Full newsroom integration is a must if you don’t want to end with a ghetto company.

-News young generations are not buying your paper because they don’t see compelling content in your print editions.

-Your papers are full of irrelevant content: too much of noting.

-The iPad will not solve your problems if what you do is what you did with the news websites.

-The adoption of new digital narratives are the biggest challenge facing your newsrooms.

-Invest in your newsrooms but only if they change.

Jeff Jarvis spoke later to the same audience live from New York with his standard negative and pessimistic messages and nothing new to say.

A media blogger asked him to be more practical and less generic with his ideas.

My feeling was that Norwegian editors want real change and they don’t buy negative outlooks.

This is the best European market for newspapers and they don’t accept that newspapers will die.

Good journalism is alive, and these editors are ready to change and innovate.

Vikings are tough fighters!

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