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September 03 2011

12:06

Disappearing from beach and airport newsstands: mass-market paperbacks

New York Times :: These are dark and stormy times for the mass-market paperback, that squat little book that calls to mind the beach and airport newsstands. A comprehensive survey released last month by the Association of American Publishers and the Book Industry Study Group revealed that while the publishing industry had expanded over all, publishers’ mass-market paperback sales had fallen 14 percent since 2008.

Five years ago, it was a robust market,” said David Gernert, a literary agent whose clients include John Grisham, a perennial best seller in mass market. “Now it’s on the wane, and e-books have bitten a big chunk out of it.

Continue to read Julie Bosman, www.nytimes.com

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