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October 13 2010



The rescue news from Chile arrived late to Europe so you will not find any major front page or coverage in today’s editions.

American newspaper had a better chance but in general the pattern was Big Pictures (TV was better) and Big Words (TV was better).

So, what we can expect tomorrow in the front pages of the best European newspapers?

Well, not too much.

They will try again the Big Pictures and Big Words easy game.

Ignoring that the rescue was a worldwide TV event and it’s going to be difficult to add new angles and clues to the big news of the day before…

Yes, I know that this is always difficult, but newspaper editors had many week in advance to plan for this magic moment.

TV did its work.

I watched BBC, News Sky News and CNN Chile and all of them did a superb job.

What European newspapers readers expect tomorrow is not to see again the same pictures, the same infographics, and the same news, but a more creative, analytical, pro-active and “news behind the news” stories.

But I doubt that our newspapers will do it.

Instead, like in music and as our grandmother will tell us when we were little ones, “if you don’t play well, at least play loud”

So expect more empty noise.

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