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July 30 2012


MediaStorm Post-production Workflow Released for Final Cut Pro X

post-production-workflowWe have released a new version of the MediaStorm Post-production Workflow for Final Cut Pro X.

The workflow takes advantage of many of the new FCP X features and reduces the number of steps from the previous FCP 7 version.

While MediaStorm producers tested and refined the original MediaStorm Post-production Workflow for FCP 7 over seven years and more than 100 projects, we created the workflow for FCP X based on limited work with the new software. At the moment, it is a work in progress.

The updated workflow is bundled with the original FCP 7 workflow and includes access to MediaStorm’s Apple Aperture Workflow and MediaStorm’s Final Cut Asset Parser. Everyone who previously purchased the workflow will receive complimentary access to the FCP X document.

About the MediaStorm Post-Production Workflow

Developed over seven years, the MediaStorm workflow covers every phase of editing, from organizing assets through outputting final projects and archiving. Covering more than 200 steps, our approach efficiently streamlines the editing process with a focus on organization and creativity.

The MediaStorm Post-production Workflow includes:

  • The full 200-step workflow MediaStorm uses everyday with Final Cut Pro 7
  • The new workflow for Final Cut Pro X
  • Exclusive access to MediaStorm’s Apple Aperture Workflow, including information on how to best use the image management program in conjunction with Final Cut Pro
  • Exclusive access to MediaStorm’s Final Cut Asset Parser, a tool we developed to quickly generate a list of asset names used in a Final Cut 7 project
  • Time-saving software suggestions for transcribing audio, syncing and converting and editing video
  • Integration of more than 10 MediaStorm tutorials to help you choose the right music, color correct your video, work efficiently with subtitles, and backup and archive your files effectively
  • Helpful tips on organizing, naming and selecting assets

The MediaStorm Post-production Workflow takes into account best practices from more than 100 multimedia projects by MediaStorm producers.

Online access to MediaStorm’s Post-production Workflow, including MediaStorm’s Apple Aperture Workflow and Final Cut Asset Parser, can be purchased for a one-time fee of $14.95.

Click here for details.

Have you used our Post-Production workflow with FCP 7 or FCP X? Let us know what you think in the comments below.

July 15 2011


Final Cut Pro X, it was good while it lasted.

This is the last in our series of MediaStorm producers responding to the new FCP X. If you missed them, you can check out Eric Maierson’s thoughts here, and Tim McLaughlin’s here.

FCP X, it was good while it lasted.

After working in FCP X for a week, I left on a Friday buoyed by the speed and efficiency at which the program runs. I had blazed through a weeks worth of work in just three days.

But on Monday morning, my work was gone.

I spent an hour on the phone with Apple. They asked me to run some tests. Several times I opened the project, made some changes, and closed it. Each time I reopened the file, it behaved differently.

Think Memento.

Sometimes the program “remembered” the changes correctly. Other times it reverted to a previously saved version. Other times it combined two previously saved versions to create a third!

The consultant on the phone sent my file to the engineers. He said they would analyze it and send me the prognosis in 48 hours. It’s over a week later, and I still haven’t heard back.

I’ve returned to FCP 7, but I can share my insights from a week of working with FCP X.

The Good

  • It’s speedy. I definitely noticed the difference in response time when I returned to FCP 7
  • Using keywords is a fast and easy way to organize your footage

The Bad

  • Synching more than two cameras using synching doesn’t work (I tried to synch three cameras with no luck. I also combined two cameras into a compound clip, and attempted to synch the third camera to this clip. Still, no luck)
  • FCP X crashes when editing multiple formats
  • Skimming is annoying when you don’t need it, and I didn’t find it very helpful when scanning for sound bites. You can, of course, just turn it off, but it would be great if you could actually use it to scan for bites.

And the Ugly

  • Being able to save your work is 101.

I believe it’s too early to predict the future, but after my experience I do not recommend using the program right now.

In summary: as much as we all really wanted to love FCP X, it’s not usable for us in its current iteration. We’ve all reverted back to FCP 7 for now. We’re hoping that updates will make the program work for us in the not-too-distant future, but we’re also starting to look at other possible solutions should we need to make a switch. Right now, it’s really too early to make a decision.

We’d love to hear thoughts and impressions from all of you – are you making the switch, or sticking with FCP 7, or switching to an entirely new system? Let us know in the comments.

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