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July 09 2011

04:48

Salon - is there a future for long-form journalism or only for quick, sharp blog style?

paidContent :: David Kaplan, paidContent, wrote a piece about "Salon CEO Gingras Resigns; Site Faces An Uncertain Future" - but as it looks like he rose the more interesting question later in the text - unfortunately without answering it. Where lies the future? In quick, sharp blog (HuffPo model) or long-form style? Here's what he wrote.

Although traffic has generally improved over the years, Salon has struggled where early rivals like Huffington Post, Slate and the still independent Talking Points Memo have thrived in terms of both traffic and revenue. 

One of the key differences between Salon and its close competitors was that Salon tended to model itself on longer, narrative newspaper and magazine style of reporting, as opposed to the quick, sharp blog formats of HuffPo, Slate, TPM and others. Salon expended into content areas such as food and the introduction of more e-commerce. They cut costs. But it is and will always hard to figure out how to balance the cuts without losing its value to readers.

[Richard Gingras in reply to NYT:] Scale matters. Salon is not there yet with that scale, but I expect it will be.

Really? Easier said than done. What strategy will work for Salon?

Continue to read the interesting piece here David Kaplan, paidcontent.org

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