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July 14 2011


The surprising (content) future of Google+ (Plus)

AdAge :: Ian Schafer, AdAge has been spending time on Google+ since its launch, and though people on Google+ are talking a lot about Google+ every day he begins to see its potential take it into different directions -- not based upon the platform itself, but rather based upon its interoperability with Google's other properties.

Seamless YouTube video integration. Real-time photo sharing via Google Photos. Music library streaming via Google Music. Document sharing. Connections via Google Talk. Surely, more features will be rolled out over the coming weeks to millions of users still trying to figure out the purpose of the platform. And that's the beauty of platforms -- the users get to figure out how they are ultimately used, and shape their evolution.

[Ian Schafer's thesis:] The platform (Google+) is not about competing with Facebook, but it will revolutionize how people and brands share content.

Continue to read Ian Schafer, adage.com

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