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December 22 2010


Martin Langeveld: Predicting more digital convergence and an AP clearinghouse, coming in 2011

Editor’s Note: We’re wrapping up 2010 by asking some of the smartest people in journalism what the new year will bring.

As we draw to a close, it’s time for this year’s predictions from Martin Langeveld, which are the closest thing we have to a tradition around here. We just posted a look back at Martin’s predictions for 2010, a year ago. Here’s what he foresees for 2011; check back next year to see how he did.

Digital convergence: News, mobile, tablets, social couponing, location-based services, RFID tags, gaming. My geezer head spins just thinking about all this, but look: All these things will not stay in separate silos. Why do you think AOL invested $50 million or more launching Patch in 500 markets, without a business model that makes sense to anyone? What’s coming down the pike is new intersections between all of these digital developments, and somehow, news is always in the picture because it’s at the top of people’s lists of content needs, right after email and search. There are business opportunities in tying all of these things together, so there are opportunities for news enterprises to be part of the action. Some attempts to find synergies will work, and some won’t.

But imagine for a moment: personalized news delivered to me on my tablet or smartphone, tailored to my demographics, preferences, and location; coupon offers and input from my social network, delivered on the same basis; the ability to interact with RFID tags on merchandise (and on just about anything else); more and more ability not only to view ads but to do transactions on tablets and phones — all of these delivered in a entertaining interfaces with gaming features (if I like games) or not (if I don’t). In other words: news delivered to me as part of a total environment aware of my location, my friends, my interests and preferences, essentially in a completely new online medium — not a web composed of sites I can browse at my leisure, but a medium delivered via a device or devices that understand me and understand what I want to know, including the news, information and commercial offers that are right for me. All of this is way too much to expect in 2011, but as a prediction, I think we’ll start to see some of the elements begin to come together, especially on the iPad.

The Associated Press clearinghouse for news. Lots of questions here: Will be it nonprofit or for-profit? Who will put up the money? Who will be in charge of it? What will it actually do? It will probably take all year to get the operation organized and launched, but I’m going to stick with the listing of opportunities I outlined when news of the clearinghouse broke. I continue to believe that the clearinghouse concept has the potential to transform the way that news content is generated, distributed and consumed. (Disclosure: I’m working on a project with the University of Missouri to explore potential business models enabled by news clearinghouses.)

Embracing real digital strategies. Among newspaper companies, Journal Register will continue to point the way: CEO John Paton ardently evangelizes for digital-first thinking — read his presentation to the recent (Nieman-cosponsored) INMA Transformation of News Summit, if you haven’t seen it. Is there another newspaper company CEO who agrees with Paton’s mantra, “Be Digital First and Print Last”? I doubt it, because what it means, in Patton’s words, is that you “put the digital people in charge, and stop listening to the newspaper people.” Most newspaper groups pay lip service to “digital first,” but in reality they’re focused on the daily print edition. And that’s why audience attention will continue to go to new media unencumbered by print, like Huffington Post, the Daily Beast, Patch, Gawker Media, and hosts of others. So for a prediction: Journal Register will outsource most of its printing, sell most of its real estate, bring the audience into its newsrooms with more news cafes like their first one in Torrington, Conn. It will announce by year end that 25 percent of its revenue is from digital sources. It will also launch online-only startups in cities and towns near its existing markets, perhaps with niche print spinoffs. And finally, toward the end of 2011, we’ll see some reluctant and tentative emulation of Paton’s strategies among a few other newspaper groups.

Newspaper advertising revenue. An extrapolation of the 2010 trend (see my 2010 scorecard) would mean 2011 quarters of, say gains of 2 percent, 4 percent, 6 percent and 8 percent. But for that to happen, marketers would have to decide, during Q4 of 2011, to direct 8 percent more money into advertising in a medium that continues to report “strategic” cuts in press runs and paid print circulation, that is not finding fresh eyeballs online, that has an audience profile getting older every year, and that has done little R&D or innovation to discover a digital future for itself. With sexy new opportunities to advertise on tablets and smartphones coming along daily, why would any brand, retailer, or advertising agency be looking to spend more in print? My prediction is for a very flat year, with the quarterly totals (for print plus online revenue) coming in at Q1: +1.5%, Q2: +2.0%, Q3: no change and Q4: -3%. That final quarter will revert to negative territory primarily because of major shifts in retail budgets to tablet and smartphone platforms and to digital competitors like Groupon.

Newspaper online ad revenue. This has been a bright spot in 2010, with gains of 4.9 percent, 13.9 percent, and 10.7 percent so far. Assume another gain in Q4. But there are several problems. First, at most newspapers a big fraction of so-called online revenue is hitched to print programs with online components, upsells, added values, or bonuses. So there’s no way to tell whether the reported numbers are real, representing actual gains purely in ads purchased on web sites, whether there’s a lot of creative accounting going on to make the online category look better than it actually is, or whether it would even exist without the print component. Secondly, there’s a lot of new competition at the local level for dollars that retailers earmark for web marketing. Groupon, alone, will do close to $1 billion in revenue this year, compared with about $3 billion total online revenue for all newspapers combined. Add the “Groupon clones” like LivingSocial, and the social couponing business is probably already at about 50 percent of newspaper online revenue, and could well pass it in 2011, very much at newspapers’ expense. That’s why I predict newspaper online revenue will be: Q1: +5.0 percent, Q2: +3.0 percent, Q3: no change and Q4: no change.

Newspaper circulation. The trendline here has been down, down, down, every six-month reporting period ending March 31 and September 30. Complicating the picture: newspapers have been selling combo packages, ABC-qualified, where a single subscriber counts for two because they are buying (sometimes on a forced basis) both a 7-day print subscription and a facsimile digital edition. Lots of inflated and un-real circulation will show up in the 2011 numbers. But if we look at print circulation alone, which ABC will continue to break out, demographics alone dictate a continuation of the negative trend. My prediction: down 5 percent in each of the spring and fall six-month ABC reporting periods. That will mean that by year’s end, print newspaper penetration will fall to about one in three households (a long way down from its postwar peak of 134 newspapers sold per 100 households in 1946).

Online news readership. There are a couple of ways to look at this. For newspaper websites, NAA recently switched from Nielsen to Comscore because they liked Comscore’s numbers better. As a base measure, Comscore is showing about 105 million monthly unique visitors and 4 billion pageviews to newspaper sites, with the average visitor spending 3.5 minutes per visit. Prediction: all three of those metrics will stay flat (plus or minus 10 percent) during 2011. The other way to look at it is: Where are Americans getting their news? The Pew Research Center looks at this on an annual basis, and in 2010 showed online, radio, and newspapers more or less tied as news sources for Americans. Is there any doubt where this is going? In 2011, Pew might add mobile as a distinct source, but it will show online clearly ahead of newspapers and radio, with mobile ascendant.

Newspaper chains. Nobody can afford to buy anybody else, and no non-newspaper companies want to buy newspapers. There might be some mergers, but really, there are no strategic opportunities for consolidation in this industry, because there are no major efficiencies or revenue opportunities to be gained. Everybody will just muddle along in 2011, with the exception of Journal Register, which as noted above will move into adjacent markets with digital products and generally show the way the rest should follow.

Stocks. The major indices will be up 15 to 20 percent by September, but they’ll drop back to a break-even position by the end of 2011. Newspaper stocks will not beat the market. Others: AOL and Google will beat the market; Yahoo and Microsoft will not.

December 03 2010


INMA Transformation of Media Summit: Bundling, or how and when to get readers to pay for content

It was early in the morning when John Paton, CEO of of the Journal Register Company, had a curious statement for the assembled audience at the INMA Transformation of Media Summit Thursday here in Cambridge.

“For god’s sake, stop listening to newspaper people,” Paton told the audience. The audience filled with newspaper people.

He went on to say “we” have had 15 years to figure out the Internet and “we’re no good at this, folks. We’re no good at all.” His solution? Listening to the digital folks, as well as the audience, to find solutions to help better connect with readers and jumpstart declining revenues.

Awkward in a room of news executives from the U.S. and around the globe? Perhaps. But the theme of the first day of the INMA conference (in which the Nieman Foundation had a small hosting hand) was based around the idea of “extracting new value from content,” and the talks were wide ranging in their discussions of experimentation with business models, monetizing existing content, and reaching out to new audiences. While the theme of day one was pulling new value out of content, the discussion seemed to come back frequently to the idea of bundled subscriptions, offering content across new platforms as a vehicle to gain an audience and potentially generate new revenue.

It’s something Paton is familiar with, telling the audience that the Journal Register’s digital revenue went from “negligible” less than a year ago to 11 percent of ad revenue in November. Paton credited it to developing new revenue streams online in areas like videos, expanding from 13 revenue streams to 60.

In one of the more lively (and funny) conversations of the day, media columnists Peter Kafka of All Things Digital, and David Carr of The New York Times, found themselves in the position of talking about their respective parent companies plans for paid content — the Times’ plan for a metered site next month and News Corp.’s iPad product, The Daily.

“The web is the problem, because we all jointly agreed — and there are exceptions in this room and elsewhere — that the price of our content is nothing,” Carr said.

While both NYTimes.com and WSJ.com have a future in paid content (and also, in the case of WSJ.com, a past), both Kafka and Carr said readers should still have a level of free access, be it metered or as “samples.” Carr said he believes the future is customized tiers of subscriptions, where readers can choose between a mix of mobile devices, print, news alerts, the web, and a super-reader level “where Frank Rich will come to your house and have coffee with you,” he joked.

Kafka suggested one way forward is similar to what All Things Digital does with its series of conferences and events, a type of access that goes beyond stories and an alternate revenue stream to subscriptions and advertising.

Speaking more strictly about online content, Klas Uden, vice president of circulation marketing for Dow Jones, said “it’s not just about charging for content, but providing valuable content and understand what consumer needs are.” Uden was a member of a panel on what works and doesn’t in paid content. Uden said some of the strength of The Wall Street Journal’s model came from combining print and digital subscriptions early on, which changed customer behavior to expect paying for content but also to receive content across different platforms. Now, as the Journal expands its mobile and tablet apps, Uden said 50 percent of Wall Street Journal’s digital revenue growth comes from new devices.

Andrée Gosselin O’Meara, director of business development for The Globe and Mail in Toronto, described a similar situation, as the Globe’s biggest areas of growth are in mobile apps. The Globe and Mail offers a Kindle edition, Kobobooks edition, Globe2go app, and traditional iPhone and iPad apps; in October they served 20.5 million pageviews across all mobile devices (14 percent of all digital page views). Within 24 months, they expect to have more pageviews on mobile than on the website, she said. Gosselin O’Meara said the idea of being “device agnostic” is the key to success in gaining new readers, and potentially, subscribers.

“If people want to read their newspaper on a very basic device like the e-reader in black and white with out any picture, let them,” she said. “Let the customer choose. Let them read you however they like.”

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October 25 2010



Steve Jobs announced the launch of many new “Dead On Arrival” (DOA) Tablets.

So, let’s check the best candidates for this funeral ranking.

First one: Toshiba Folio 100

An Android 16GB tablet to be launched in November (UK) with these Pros & Cons.


Bigger touchscreen than the iPad (10.1 inches)

I doesn’t quite have the resolution of the iPad (1024 x 768)

A 1.3 Mp web-cam for video calls.

Displays Flash animations.

Cheaper (329 GBP): 100 GBP less than the iPad.

USB 2.0 port (not in the iPad or Galaxy).


Less intuitive operating system (FroYo).

Less sophisticated design.

Plasticky-feeling chassis

Access to less apps, many of them designed for Android iPhones, so not optimised to run on big-screen devices.

Only seven-hour battery (40% less than the iPad)

Only wi-fi version (3G option later).

Heavy: 750g.


Big but not sexy.

More movie-centric than media-centric.

Not an iPad killer.


“It’s the wine, not the bottle”.

So, hurry up, and register in the INMA/INNOVATION Harvard Tablet Summit.

The deadline is coming.

September 02 2010




You know…

It will not fly.

It’s a flop.

It’s just crap!

I am returning my iPad.

Well, the last handbook from the Magazine Publishers Association (MPA) has good news for us the tablet fans.

We are not a minority.

We are not crazy.

We are not alone.

We are not the exception.

We were right!

Almost 60% of the US consumers plan to buy a tablet within the next 3 years.

Not only iPads but just tablets.

The mobile media revolution is over us.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

Be there!

September 01 2010




Yesterday ViewSonic unveiled the ViewPad 7, not a very good one.

And tomorrow SAMSUNG will present its first Android 7-inch Galaxy Tablet (the iPad is 9.7 inches)

So iPad competitors are here and the winners will be… you and me, the consumers.

Expect immediate reaction from Apple.

And a new, better and cheaper iPad model very soon.

More competition is always good.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

Be there!

August 31 2010




Last week, the Pacific Area Newspaper Publishers Association’s Congress devoted one of its main session to our project in Portugal.

The INNOVATION’s i newspaper, as INMA’s CEO Earl Wilkinson, who was there, says, “redefines what a brand can be in print with a “daily magazine” design so stunning and different as to defy characterisation.”

Get the full report here.

August 21 2010




Chang Ma, vice president of marketing for LG in the WSJ announcing is Google Android OPTIMUS, the first tablet of his company:

The first LG tablet will set itself apart from Apple’s iPad by focusing on the ability to create content, rather than simply display it.

Mr. Ma said that the iPad is a great device, but he doesn’t do much work on it.

“Our tablet will be better than the iPad.”

The tablet, Mr. Ma said, will include content focused on creation such as writing documents, editing video and creating programs.

It will also have “high-end features and new benefits,” many of which will focus on productivity.

Interesting challenge.

Yes, the iPad is mainly a consumption device.

90% consumption.

10% creation.

More competition is always good.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

Be there!

(Picture: a Google tablet mockup)

August 19 2010




The latest video commercial of Apple show how media companies must learn from what other industries are doing with the iPad.

Right now the iPad media applications are far behind the average on creativity, impact and uniqueness.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

August 18 2010




INNOVATION will be again partner with the International Newsmedia Marketing Association (INMA) organizing the second World Tablet Summit.

The first was in Oxford (UK) with the Reuters Institute for the Study of Journalism, and the next will be in Cambridge (USA) under the auspices of the Nieman Foundation.

Oxford was sold out, so plan early (December 2-3, 2010) and register now (before October 22 you will have lower fees).

The Charles hotel in Cambridge is just across the Harvard University main gate.

The opening reception will beat the Harvard University Faculty Club.

What to expect:

• An international audience with media executives from more countries than ever.

• Best practices and succesful cases.

• From iPad to iPay

• What works, what not.

• The leading industry providers.

• No lectures.

• No bullshit.

And remember that an “Extracting New Value from Content” seminar, on December 2, opens the INMA Transformation of News Summit by identifying and benchmarking new content models that generate new revenue from consumers.

The seminar will look at the latest developments in content, paid models, and extracting more consumer revenue.

July 15 2010




In yesterday’s Guardian editorial, a great observation regarding to Lord Mandelson memoirs:

“The second thing to emerge is the depressing absence of any interest in ideas.

Of all the books to come out of the Labour years – by David Blunkett, Alastair Campbell, Peter Mandelson, Mo Mowlam, Lance Price and co – not a single one makes a sustained intellectual case for Labour government.

There is no passionate debate about the party’s future possibilities; nothing brave or provocative.”

A knockout message for politicians, political parties… and, yes, for newspapers too.

Many newspapers look like old cathedrals without soul.

Old bottles… with no wine inside.

And Earl Wilkinson is right too: “Empty newspaper brands don’t age like wine”

May 21 2010


Explained: iPad’s role in the media ecosystem

This is an edited version of a post that first appeared on Kristine Lowe’s blog, Notes on the Changing Media Landscape.

Since its launch earlier this year, the media industry has been abuzz with talk of how the iPad will change the industry. As a media journalist I’ve already attended quite a few talks and read an extraordinary number of articles on the subject, but INMAs Tablet summit in Oxford this week gave me new insights into what kind of role the iPad might come to play in the media ecosystem.

Convenience or uniqueness?

That is not to say that there is a consensus about this role. For instance the Guardian’s Jonathan Moore said his newspaper saw the iPad more as convenience device, it’s iPad app offering pretty much the same content as you find on the Guardian’s news site, while the majority of the presenters saw it as the perfect device for offering unique content people were willing to pay for.

“This has to be a premium content. If you approach it as something free: let’s just turn off the light and go home. It has to be premium, paid for, from day one,” said Juan Senõr, Innovation in Newspapers UK director. He asserted that we can’t talk about tablets without talking about the rest of our platforms, pointing out that you have to have different content for different platforms.

“Tablet and paper will be premium, provide background etc, while we have to see online and mobile as mass media. You will have to charge perhaps five times more for print paper and for tablets,” he said, citing some of the products Innovation in Newspapers has remade, especially the successful Portuguese daily news magazine I, as perfect journalism to be transformed to the iPad.

Long form journalism and the ‘lean-back device’

Media consultant and commentator Frédéric Filloux said the iPad offers long-form journalism a new chance. In his view, it provides three major rehabilitations: 1) Re-bundling the news. Tablets and mobile can re-bundle content, 2) Visual 3) Length.

He also sees the device as being primarily about media consumption rather than production: “The iPad is the lean-back device: it’s a consumption device rather than a production device – it has nothing in common with a lean-forward device such as the PC.” Read more of his thoughts on this here.

Jon Einar Sandvand, digital strategist at Aftenposten, Norway’s newspaper of record, said iPad readership figures suggested it was most used in the evening, between six and eight.

Juan Antonio Giner, president and founder of Innovation in Newspapers, reiterates similar ideas to Filloux on media consumption: “Research suggests iPad will become the leading platform in terms of how much people spend consuming media on it. It is a media consumption device. If you are a mono-media operation producing second-hand stories you won’t win from iPad: garbage in, garbage out.”

Now, let me confess, I often find that big media conferences tend to focus too much on ideology and too little on how people are actually approaching a certain issue or innovation, but the Tablet Summit offered some excellent insight into how different news organisations are approaching the iPad.

Among those, the most useful was the very hands-on presentation by Saulo Ribas, creative director at Brazilian Editora Globo’s Epoca Magazine.

Useful iPad tips for publishers

His newspaper wanted to be first in the country with an iPad app, so they built a light version first, and will launch the full version in July. He offered five useful tips for newspapers wanting to develop iPad apps:

    1. It’s an app, not a magazine or newspaper. We have to make the best use of the interface Apple has provided.
    – Good apps are non-linear. You can access content from everywhere in the app.
    – Good apps don’t require users to learn how to use it, or at least not so much. If you need instructions on how to use the app it usually means it’s poorly designed.
    – Good apps have very simple information architecture. Simplify and eliminate the unnecessary
    – Good apps allow the users to leave and then come back to where he left. Try to produce the best reading experience possible
    2. Think about templates not pages. What is the role reserved for the editorial designer in the age of the tablets? If it looks awesome on the iPad it will look awesome on any other tablet.
    3. Personalise: the reader is really in control. Allow the reader to define the settings of the app, the more the better. It’s a big change for us because we’re very attached to our typography in our mags and papers. We have a search view. Can’t be static, people are used to search. We’ve tried to put the basic controls at the bottom of the page.
    4. Technology is content. Have programmers part of the newsroom
    5. Choose the right flow of information inside the iPad app

Who controls the data?

“I do believe Apple wants to become the world’s kiosk. We could end up like the music industry; we do need to be aware of what’s happening. They control pricing and they control customer data – and if you loose those, you loose out,” said Senõr. That Apple also controls the customer data was new to me, but it was also mentioned by one of the other presenters. If that is the case, it sounds very worrying indeed.

Repurposing vs. reinvention

Many industry experts have looked to the iPad as a potential saviour for the media industry. In essence, the sound bite I took away from the Tablet Summit which best answers this proposition was that yes, there is a future life for the news industry if we reinvent, not if we just repurpose.

While I made extensive notes during the summit, Marek Miller was doing such an excellent job of live blogging it that I thought I’d afford myself the luxury of taking some time to reflect a bit on the event before I started writing about it. I will return to a few other thoughts I took away from the event a bit later, but, if you want to read more about the individual presentations, do check Mareks excellent live blog from the event here.

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May 20 2010




These are some pictures from our first INMA/INNOVATION Oxford Tablet Summit.

CS Y JS Oxford

Almost 150 media executives from 31 countries had the opportunity to enjoy the Oxford pubs, colleges and yards under the great hospitality of the Oxford Reuters Institute for the Study of Journalism, the Exeter and St. Anne’s Colleges.


Inge Van Gaal, the European director of the International Newsmedia Association (INMA) was, as always, the gentle, efficient and warm host, able to plan a terrific program and, at the same time, organize a walking tour of Oxford, including a narrow-boat trip and a stop at the oldest pub in Oxford, the Turf Tavern (17th century), offer pre-dinner drinks at the Exeter College Rector’s Lodgings, an organ concert at the College’s chapel or a Harry Potter-diner at the 1618 Exeter College Dinning Hall!



Juan Senor, our UK director and INNOVATION partner, an Oxford Fellow, was the perfect conductor.


The Reuters Institute became during the weekend before the Summit the INNOVATION headquarters for the rehearsal



And was Tom Corbett the driving-force behind the scenes able to produce one the most successful meetings ever organized by INMA.

Thanks to all of them the Oxford Tablet Summit will be now a memorable annual world media meeting.

May 05 2010




Watch here Juan Senor, INNOVATION’s partner and UK director, interviewed last week in New York at the INMA World Conference.

And read here more details about the INMA/INNOVATION Oxford Tablet Summit.

May 04 2010




If you are not yet registered, this is the time to attend the INMA/INNOVATION Oxford Tablet Summit.

The program has now more speakers and Apple has announced that one million iPads have been sold in just 28 days after the device’s introduction on April 3 and the same day the iPad 3G went on sale.

It took 74 days for the iPhone to sell its first million!

INNOVATION starts this week iPad work with one the European leading magazine companies in Paris.

And next week with one the largest North American newspapers.

All these first experiences will be presented at the Oxford Tablet Summit, so you will attend not a kind of “bla, bla, bla” meeting but a summit where to talk and exchange real experiences, know the right and wrong ways to go, the most innovative models, the best technology developments and the most creative design strategies.

Don’t miss it!

Register here.

April 20 2010




More details about the INMA/INOVATION Oxford Tablet Summit.

Two new speakers.

The right quotes from the editor of The Guardian, Alan Rusbridger:

“A tabloid newspaper page seemed exotically large, a broadsheet like a street hoarding. The iPad just seemed natural.”

“Has the Guardian ever looked more beautiful?”

And a great illustration by Luis Grañena.

Click here for more information and the full program.

April 16 2010




Daniel Ambrose writes:

“Innovation is not coasting to a stop now that the iPad has been launched. New platforms are multiplying like rabbits. Sony’s Reader and Kindle came first; now there is Barnes & Noble Nook, Astak EZReader; Bookeen Cybook, Ectaco jetBook, Samsung Papyrus, iRex iLiad. All are poised to compete in the e-reader category. Some of these share aspects of software format, content distribution plans, and even display technology. Then there is the mobile sector; different operating systems (and different apps) for BlackBerry, Symbian OS, Windows Mobile, Goggle’s Android, Palm OS etc. This diversity of media delivery opportunity is far wider then you are thinking right now. It includes mobile’s opposite, place-based media — which is emerging as well as a new delivery platform that is easier to deploy and to distribute to than ever before.

It should be clear, then, that if reaching the maximum number of readers and customers – and customers for advertisers — remains a key strategy for media companies, they’ll be doing that on a wider and wider range of devices and platforms. Analog media companies have struggled to adapt to one important new distribution platform in the last 15 years: the browser-based Internet. Over the next 15 years there will be dozens of new opportunities to deliver media company content and services. It’s time to begin the education process in earnest; not with highly specific training on particular platforms anointed by management, but with conceptual thinking that provides a framework for taking in each new delivery form. It’s time for publishing companies to begin to re-invest in their staffs at all levels. Companies that do so with thrive. New opportunities are emerging every day that their staffs will recognize and exploit. Companies that don’t will see the future pass them by.”

Well said!

Oh, boy, Daniel, you must work with INNOVATION…

My 10 questions to publishers and editors:

1. How you can handle new platforms when your newsroom still thinks print first?

2. How you can handle new platforms when your website people still thinks online first?

3. How you can handle new platforms when print and web newsrooms still are not integrated?

4. How you can handle new platforms when your sales people still doesn’t sell multi-media packages?

5. How you can handle new platforms when your journalists and managers don’t talk each other?

6. How you can handle new platforms when your IT people want to control everything?

7. How you can handle new platforms when your visual journalists still are mono-media story tellers?

8. How you can handle new platforms when your journalists are not able to create unique, relevant and compelling content?

9. How you can handle new platforms when your are not organized like a 24/7 multi-media operation?

10. How you can handle new platforms when you don’t spend money on research, training and innovation?

Let’s wake up!

Our INMA/INNOVATION Oxford Tablet Summit will try to answer some of these questions.

If you are interested, please register here.

(Thanks to Eivind Thomsen)

April 13 2010




Two new speakers for the Oxford Tablet Summit.

Javier Zarracina from The Boston Globe (USA) and Frédéric Filloux the former editor of Libération and 20 Minutes (France).

The news came with the last quote from Rupert Murdioch about the tablets:

“If you have less newspapers and more of these [tablets]… it may well be the saving of the newspaper industry.”

April 03 2010




The program is almost ready.

But the registrations are coming.

The first ones from:


United States.


United Kingdom.







Czech Republic.


March 25 2010




Next Monday 29 March 2010, 14h00 (London Time) Juan Senor, our partner and INNOVATION’s UK director, will conduct one of the first Webinars organized by the World Editors Forum (WEF).

If you are planing to attend the INMA/INNOVATION Oxford Tablet Summit (May 17-18), this Webinar could interest you as Juan Senor will present a preview of the main issues to be included and discussed in detail in the Oxford program.

What should newspapers offer on the iPad and tablets – how to build the right tablet application for your newspaper

To register in the Oxford Summit click here.

To register in the Webinar click here.

March 11 2010




It’s official.

Organizers: INNOVATION International Media Consulting Group with the Reuters Institute for the Study of Journalism (RISJ) and the International Newspaper Marketing Association (INMA)

Where: St. Anne’s College, Oxford University (UK).

When: May 17-18, 2010.


• Tablets and the implications for the news publishing industry.

• Best concepts, prototypes, new digital narratives, new journalistic grammar and techniques.

• What should newspapers and magazines offer on these tablets?

• How to reorganise newsrooms to produce quality new products for tablets.

• Where’s the money?

• How to develop paid-for business models for tablet products and content?

What: the first Media Tablet Summit with the leading newspaper and magazine publishers and editors, creative directors, new narrative editors, multimedia designers and developers, and marketing directors.

More information: inge.van.gaal@mac.com

Don’t miss it!

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