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March 22 2010




As you know, Mr. Magazine is the nickname of the well know US magazine expert, professor Samir Husni.

He wrote in his Twitter:

MrMagazine: The only book you will need to learn all about Innovations in Magazines. A must have if you want to be in the know. http://wp.me/p3FXF-TU

Well, he is not an INNOVATION consultant, client or friend but his review of the report is fantastic and deserves our gratitude.

Said that, this report is an old great idea that INNOVATION consultants Thomaz Souto Correa (Brazil) and Juan Caño (Spain) promoted many years ago and that thanks to FIPP and the editing work of John Wilpers and Juan Senor today is a reality.

And now, Mr. Magzine:

It seems as if the word innovation is occupying the center stage in anything “magazine-ish” these days. However, a great effort by the London based International Federation of the Periodical Press (FIPP) has resulted in the first ever compilation of examples of “how technology, out-of-the-box thinking and old-fashioned hard work are enabling innovation that is delivering new readers, revenues and relevance to magazines around the world.”

The result is the first ever Innovations in Magazines 2010 World Report, a well illustrated, 100 pages book that brings the reader an up-to-date round-up on what is going on in the world of magazine innovation world-wide. FIPP is not stranger to being on the cutting edge of what is best for the magazine industry world-wide. Chris Llewellyn, President and CEO of FIPP reminds the book readers of FIPP’s mission, “to strengthen links between magazine publishers world-wide in order to exchange knowledge, experience, and ideas.” This book is just one example of what FIPP has done and continue to do to help the periodical industry world-wide.

The range of innovative techniques and methods mentioned in this book brings the reader to a knowledge level that is required for anyone involved in the publishing industry. In fact, it almost leaves nothing to the imagination. It’s all in the book. A swift course at the fraction of the price that it will cost anyone to do all the research needed for this handy up-to-date information. Innovation in Magazines finally nullifies the definition of insanity that has been raging like a wild fire in our industry. It no longer talks about the same things time and time again and expect different results every time. The book does not talk about change or the need to change; it is “change in progress.” Grab it, read it and learn a lot from it.

As the book editors John Wilpers and Juan Señor write, “While many magazines cope with revenue and circulation losses by cutting back and retrenching, many others are countering hard times with hard work, imagination and innovation. This book highlights and celebrates this brilliance.”

A must have brilliance celebration. To order your own copy click here.

The report is almost old out, so if you want a printed copy, order now.

And thank you again Mr. Magazine!

February 23 2010




The 2010 INNOVATIONS IN MAGAZINES Global Report will be on sale and available online next Monday.

FIPP will be launching the first Innovations in Magazines report at its Digital Conference on 1 March 2010.

INNOVATION’s Juan Senor (London) and John Wilpers (Boston) are the co-editors of the new 10-page report.

The report is a global look at the most innovative initiatives to increase magazine reach, relevance, revenue, and readership.

The survey will highlight a series of magazine case studies and interviews showing initiatives that have a proven track record of being successful, focusing on identifying innovation in content-driven solutions. The study will be co-published by Innovation Media Consulting, which has also produced the annual World Association of Newspapers World Report for more than 10 years.

John Wilpers said: “If press reports were an accurate thermometer of the health of the magazine industry, publishers, editors and sales people would be out in droves looking for jobs in different industries. Instead, IINNOVATON found the brightest minds in the magazine industry to be bursting with innovative energy. Good news never makes the nightly television broadcast, but there is an abundance of good news as technology, out-of-the-box thinking, and old-fashioned hard work are enabling innovation that is delivering new readers, revenues and relevance to magazines around the world. The future of magazines is indeed bright, and we’ll show how and why in the first annual Innovations in Magazines report.”

Illustrated by Deborah Withey and Luis Grañena, and designed by Javier Zarracina, the first INNOVATIONS IN MAGAZINES is a fantastic report inspired by our two INNOVATION’s magazine gurus: Juan Caño and Thomaz Souto Correa.


February 05 2010




Our first annual world report about INNOVATIONS IN MAGAZINES is almost ready to go to the printer.

Like the INNOVATIONS IN NEWSPAPERS Global Report that we have done since 1999 for the World Association of Newspapers, this new one was requested by the International Federation of Periodical Publications (FIPP) in London.

INNOVATION’s John Wilpers and Juan Senor are the co-editors of this new report that will be presented in Berlin at the third FIPP Digital Magazine Media Conference, the Digital Innovators Summit, that will take place at the Deutsche Telekom Conference Center in Berlin, Germany, on 1-2 March 2010.

The conference is hosted by FIPP along with the association of German magazine publishers, VDZ.

The 100-page report will be available in print and pdf versions after the conference in our website.

Thomaz Souto Correa and Juan Caño, INNOVATION directors and very well known magazine-gurus were the main contributing editors of this new project.

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