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August 02 2011


Longshot's nagwall: to continue reading (a) share OR (b) donate

The Awl :: Here we are in this wacky new time, after the New York Times debuted their intentionally porous metered paywall, after the Financial Times' strict subscriber-only paywall, and all the versions in-between, from half-subscriber-only to complete lockdown, and it's a great question about what to do that's right. The Longshot web team (led by Adam Hemphill) came up with a fascinating iteration. Their nagwall appears after a good amount of browsing—you can read quite a bit without being harassed.

[Longshot Magazine] A few ways to never see this again ... Share ... Donate

Continue to read Choire Sicha, www.theawl.com

July 29 2011


3rd issue Longshot Magazine: 48 hours for a 60-page book - now with what tools?

The Atlantic :: At 3 pm on Friday, the Longshot Magazine team will begin work on their third issue. 48 hours later, they'll close the 60-page book. Longshot is a crazy project that Alexis Madrigal cofounded with Sarah Rich and Mat Honan about a year and a half ago.

[Alexis Madrigal:] We wanted to marry the networked speed of the Internet with the coherent beauty of print. Amazingly, we realized that almost all of the tools we needed were already available and free; we could create a real, glossy magazine in two days out of nothing but will, goodwill and good luck. So we did.

Experimentation is a major part of the Longshot spirit. "We like trying new things," writes Madrigal. This time they like to share their experience. Here are the tools the team will be using this weekend.

Continue to read Alexis Madrigal, www.theatlantic.com

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