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March 26 2010


Fox TV Revs Up Web Video Content Stealthy Incubator "15 Gigs"

AUSTIN - Fox TV Studios is using its new digital studio 15 Gigs as an incubator for new types of content that might also make the leap to the TV, said  Rachel Webber, director of digital strategy and development at Fox TV Studios. 

We caught up with her at SXSW in Austin this month, and she talked about the types of partnerships 15 Gigs is pursuing.

The company has partnered with the scrappy Web studio Black20 and also the popular online destination MyDamnChannel, both of which have performed well online.

The goal is to find the Web stars that can play well online but also in other venues, she said. It's a model that other networks and media companies have pursued in the past, but 15 Gigs has the benefit of hindsight since it's starting down this road later when winners and losers have begun to emerge.

Daisy Whitney, Senior Producer

December 15 2009


"MyDamnChannel" Win's Daisy's New Media Minute Award of Excellence

At this time last year in my New Media Minute, I picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min, and Boxee.

They all had good years and made news, with many of them raising venture money, inking deals with content partners, and landing ad dollars. But only one can be the winner of the first ever New Media Minute Award of Excellence.

MyDamnChannel distinguished itself with discerning taste in its shows, building impactful integration of advertisers like IKEA and Southern Comfort into its content, and making money. MyDamnChannel has been operating in the black, and profitability is no small feat for a video startup. For more details, tune in to the final New Media Minute of 2009.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

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