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July 12 2011

19:32

Philadelphia Media: print and digital operations need to be integrated aprupt, here's how

Poynter :: “We have only one option — totally integrating our print and digital operations,Philadelphia Media CEO Greg Osberg, told fellow newspaper executives at an industry conference this spring, “and it can’t be gradual; it needs to be abrupt.” Osberg was true to his word as he revealed details of three initiatives this Monday. The announcements also served as a sort of first anniversary report on the news organization’s progress under his direction and ownership by a group of private equity investors.

In a brief phone interview, he told Rick Edmonds, Poynter, of several more digital launches in the works.

Outline of the strategy - continue to read Rick Edmonds, www.poynter.org

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