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July 27 2011

17:30

NYTimes.com’s most looked-up words for 2011: Even more morose than last year’s list

One of the cooler-but-lesser-known functions of NYTimes.com is its word “look up” feature: Double-click on any word in the text of an article — insouciance, say, or omerta — and a little question mark will pop up. Click the question mark, and you’ll get a definition of the highlighted word directly from the American Heritage Dictionary. Ooooh!

Since 2009, the Times’ analytics department has been tracking the words that its users look up via the feature; this week, it released results for the first half-and-change of 2011. And they are…multisyllabic. And anything but perfunctory.

They are also pretty…depressing. Though journalism, as an institution, isn’t especially renowned for its sunny outlook on the world, it’s still remarkable how pessimistic and generally morose (hubris! feckless! dyspeptic!) the looked-up words tend to be. While they’re nothing, of course, like a representative sample of all the words used in the Times — they don’t account for NYT blog posts, for one thing, but mostly they represent only the words that have confused people and/or sparked their interest enough to get people to click on them — the negativity here is noteworthy nonetheless. If a good newspaper is a cultural product, a nation talking to itself and all that, then the preponderance of profligacy and hauteur and duplicity and blasphemy that populate the list don’t bode terribly well for our collective conversation. If some future civilization were to come across the Times list and assume it’s representative of The Times We Live In, they’d probably feel sorry for us. Or, you know, schadenfreudically avuncular.

The negativity is a trend, actually; Josh pointed out the same thing for last year’s list. It’s worth noting, too, the tension that the words represent: the classic disconnect between respecting readers’ intelligence by challenging it…and giving them a pleasant reading experience. The line between education and pretension — for the Times, in particular, which aspires to an intellectualism that is, first and foremost, accessible — is a thin one. “As always, we should remember that our readers are harried and generally turn to us for news, not SAT prep,” Corbett notes. At the same time, though, as one commenter put it, “This is why I love this newspaper: It not only dispenses the news, it keeps me on my toes and prods me to keep my literary silverware polished and my linguistic cutlery honed. :-D”

Anyway, we’ve listed the looked-up words on a spreadsheet, above, if you want to play around with the set. (A couple notes on the data: As in previous years, the Times’ blogs, among other parts of the site, aren’t counted in these data. And the data account for word-lookups on NYTimes.com, not the Times’ various apps. Plus, Corbett notes, “This year, we arranged the list by how many times a word was looked up per use, rather than by total number of look-ups. That highlights the most baffling words of all.”) If you notice anything interesting about them, let us know.

June 08 2010

17:37
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