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July 07 2011


Jack Essig named to lead Hearst's Esquire and Men's Enthusiast Group

AdWeek :: Hearst Magazines' Michael Clinton had long been a fan of Men's Health publisher Jack Essig, but it took years to find the right offer to lure him over to the women's title-heavy Hearst. The opportunity came with Hearst’s purchase of Hachette Filipacchi Media, including its car titles. On Wednesday, Essig was officially named senior vice president, publishing director, and chief revenue officer of Hearst’s Esquire and its newly formed Men’s Enthusiast Group, which includes Popular Mechanics, Car and Driver, and Road & Track.

Continue to read Lucia Moses, www.adweek.com

August 20 2010




Hearst magazines launchs of an “Apps Think Tank”.

While the free iPhone app of Esquire got more than 100,000 free downloads and produced more than 1.000 subscriptions to the magazine, the$1.99  iPad app of Popular Mechanics got only 40,000 downloads.

So Hearst is trying to develop an in-house”App Lab” to improve all these numbers.

Hearst Magazines has created nine iPhone applications; all of its titles are available on the iPad via the Zinio application; and by the end of the year, the company expects to have at least 35 iPhone, iPad and Android applications for its brands.

As Kenneth A. Bronfin, president of Hearst Interactive Media says:

“There is no such thing as the ’status quo’ in interactive play–or business. Our business reflects our ever-evolving communities of users–both on the Internet and throughout Hearst Corporation. We are innovators who change the landscape and challenge the status quo.”

All this shows that readers, advertisers, software companies, designers and media publishers are desperate looking for new and moire exciting ideas.

As one readers comments in the iTunes iPad store about Esquire magazine:

“Been a subscriber to the mag for years. Not going to pay for the same content I already pay to have delivered to my door.”

That’s the challenge.

And this will be the main objective of our next Harvard Tablet Summit (Cambridge, December 2-3, 2010)

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