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August 28 2011


Niemanlab: How ProPublica blends news that wins Pulitzers with news that wins followers

Niemanlab :: Go to the ProPublica homepage right now, and you’ll see a mix of timely content whose headlines involve words like “guide.” And “FAQ.” And “Why X.” And “What is Y?” And “Z: we separate fact from fiction.” You’ll see reported blog posts and detailed explainers and thorough reading guides and news navigation maps. You’ll see a mix of content, in other words, that isn’t the kind of painstaking, time-taking Works of Public Interest Journalism that you might expect to emanate from the newsroom of a two-time Pulitzer winner; on the contrary, it’s often quick-turn, occasionally lighthearted, and almost always unapologetically derivative.

We’re taking all the little bits and pieces and making them useful to people in a much more immediate way,” says Amanda Michel, ProPublica’s director of distributed reporting and the developer of the outfit’s overall social strategy. They’re deconstructing the news, and reconstructing it into forms designed to help their readers and serve their mission.

Continue to read Megan Garber, www.niemanlab.org

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