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January 15 2012


Not Facebook commenters - users with pseudonyms deliver higher quality comments

Disqus is a comments platform that helps you build an active community from your website's audience. Some of the websites I usually scan for interesting content use Disqus. I'm a regular user of the commenting system as it is also a very easy way to track the feedback from other commenters on your posting.

Disqus :: Disqus research found out that the average commenter using a pseudonym contributed 6.5 times more than anonymous commenters and 4.7 times more than commenters identifying with Facebook./p>

[Disqus research:] Pseudonyms are the most valuable contributors to communities because they contribute the highest quantity and quality of comments

Clipped from: disqus.com (share this clip)

Continue to read blog.disqus.com

January 03 2012


What makes a good radio presenter? Terry Wogan: warm interaction with listeners

Guardian :: Even as he explained his Desert Island Discs to Kirsty Young on Sunday, Terry Wogan reminded us how well he understands radio. "You have to create this little club," he told her. "We're not talking to an audience. You're talking to one person and they're only half-listening. It's a mistake to think that everybody's clinging to your every word." It's fine advice and it also draws a firm, defining line between broadcasting on the wireless and the television, where the reverse is true.

Continue to read Elisabeth Mahoney, www.guardian.co.uk

August 03 2011


Arianna Huffington: How HuffPo got to 100 Million comments

Mashable :: Readers of The Huffington Post like to share their opinions: That much is obvious from the comment counts on its stories, which can frequently number more than 10,000. HuffPo recently celebrated a testament to the large, engaged audience it has attracted: its 100 millionth comment last weekend.

The online newspaper now averages more than 175,000 comments per day, and the site received more than 4.45 million comments last month alone, says founder Arianna Huffington.

In a phone interview with Mashable, Huffington attributed HuffPo‘s success to several factors, the chief being pre-moderation of comments.

Continue to read Lauren Indvik, mashable.com

August 02 2011


5 lessons Lady Gaga can teach the news industry about community building

The original article headline is: "5 Things Lady Gaga Can Teach Marketers About Community Building", but why should journalists and news outlets not profit from the findings as well ...

FastCompany :: Building communities all starts with finding a common thread that brings people together. Experiences help define or typify what a community is all about. A community can be extremely close knit, yet very different when looked at on an individual level. But the commonality is that every community has a soul, and to tap into its soul in a meaningful way unlocks all its secrets. Louis Marino, the author of this article, worked extensively in the music industry. He learned an awful lot about musicians. No, not their hard-living lifestyles and jaw-dropping spending habits. Marino: "I’m talking about their incredible sense of community and loyalty.

Continue to read Louis Marino, expert blogger, www.fastcompany.com

July 28 2011


Win-win? Why The Atlantic agreed to partner with Pulse. A story for data-hungry publishers

Niemalab :: Let’s face some facts: Media companies aren’t entirely sure what to do with the new crop of news reading apps that are springing up at the moment. Technology like Flipboard, Zite, or Pulse could either be a thief, a new revenue stream, or an inexpensive test bed for finding new ways to get your content in front of people.

Why should media companies partner with startups like Pulse?

One reason ...

[M. Scott Havens:] Since we don’t spend money on advertising and let the editorial be our branding arm, we’d like to get out to these applications where other readers are, who aren’t familiar with our brand.

A closer look - continue to read Justin Ellis, www.niemanlab.org

July 26 2011


How badges help news websites build community, make money

Poynter :: The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. Mashable awards badges to users who share content and subscribe to news topics. Just recently, Google News added a simple badge system to track the subjects a user reads frequently. Badges can serve many purposes, but the biggest is to help a news organization define and grow its relationship with each reader.

How they work - continue to read Jeff Sonderman, www.poynter.org

July 08 2011


Facebook for news apps: How ProPublica harnessed the social network for ‘The Opportunity Gap’

ProPublica :: Last week ProPublica published The Opportunity Gap, a news application that lets readers find out how equally their state provides poor and wealthier schools access to advanced classes that researchers say will help students later in life.

ProPublica designed the app so it was oriented behaviorally, and not just hierarchically, to foster engagement of their readers. This emphasis on encouraging behavior spurred them to integrate Facebook in a deeper way than we’ve done before, including using Facebook as a relevance engine.

Here's how - continue to read Al Shaw, www.propublica.org

June 26 2011


Fallen in love with Wikipedia? It's time for a love button (this week)

ReadWriteWeb :: Wikipedia is an undeniably good source of information on almost any topic. To keep quality, the community-edited site needs a continuous flow of volunteer editors, and studies show that people are more willing to do that if they have been shown support by other people on the site. With compliments getting harder to come by and criticism more available than ever, it's time to add a love button.

Wikipedia and its love button - continue to read Marschall Kirkpatrick, www.readwriteweb.com

June 12 2011


Newsroom - An Israeli-Palestinian conflict article: freedom to restrict comments

Los Angeles Times :: A Monday story headlined "Israel fires on pro-Palestinian protesters; 20 reported killed" drew more than 700 comments in its first three days online. As with many stories about the Israeli-Palestinian conflict, the comments had moved far beyond the news report and had devolved into personal attacks and hateful speech. On Thursday afternoon, comments on the article were restricted, which means they'll only be posted with a moderator's approval.

[Bob Crider, Yakima Herald:] Frequent targets are stories that involve race or ethnicity; immigration, whether legal or not; crime; poverty; and fatal traffic accidents in which downright mean-spirited things are written about those who die. It's not unusual for meaningful comments to be overtaken by trolls attacking one another for sport, hijacking the conversation from its original topic.

Can a commenting community police itself, with users being able to report inappropriate comments as abuse?

Continue to read Deirdre Edgar, latimesblogs.latimes.com

Continue to read Bob Crider, www.yakima-herald.com

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