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July 25 2011


Google Analytics tracks Google +1, Facebook's "Like" and Tweeter "Tweet"

Media companies using Google Analytics can now easily evaluate the social engagement of their online readers. If visitors "Like" or "RT" articles or click on +1, Google Analytics has integrated the measuring of social engagement into its available set of metrics.

practical ecommerce :: The new Google Analytics "Social" report tracks what Google calls "Social Engagement," "Social Actions," and "Social Pages." The Social Engagement compares visitors that clicked on a social sharing button with those visitors that did not engage. Social Action displays how many visitors clicked on a social-media-sharing button for a given date range. Social Pages, shows which site pages received social-sharing clicks for the given time period. 

Continue to read Armando Roggio, www.practicalecommerce.com

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