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January 05 2010

08:49

November 24 2009

15:28
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Reposted byLegendaryy Legendaryy

November 19 2009

02:57

NFL Ups its Digital Game with Mobile, Live Streaming and Subscription Services

Though it only has  two years of online video availability under its belt, the NFL is in the game for new media opportunities.

That's what the league's Laura Goldberg told Beet.TV at the NewTeeVee Live event in San Francisco last week. She's the general manager of NFL.com and she said the league is particularly keen on mobile opportunities for its games.

"We are trying to find more and more ways to offer the games online and mobile is becoming more and more important," Goldberg said. Currently, the NFL has a partnership with Sprint letting Sprint customers watch Thursday night games on their cell phones (such as the recent San Francisco 49ers-Chicago Bears Thursday night match-up) as well as highlights.

In addition, iPhone users can watch all games on their mobile phones if they have DirecTV's $199 per season NFL package, known as "Sunday Ticket," and the SuperFan $100 upgrade. The league introduced the iPhone option with DirecTV  for the first time this season. The SuperFan option lets Sunday Ticket customers watch the games on their iPhone and computers, as well as via DirecTV.

"You will see the importance of the mobile phone growing" Goldberg said.

Sports has been one of the last programming categories to migrate online because the content is so valuable. Also, because sports are live there is an inherent immediacy to watching them on television and other traditional means.

That's why the NFL, the country's most popular sport, waited until 2008 to offer some of its games online. Still, leagues such as Major League Baseball have made aggressive moves to offer games online. MLB streams nearly all its games online in a subscription package and via a number of over-the-top services such as Boxee and Roku. The NFL has been testing online video by carrying its Sunday night NBC game live online since the start of the 2008 season. Goldberg declined to reveal how many viewers watch the games online each week.

Also, the NFL offers an out-of-country package for international fans to watch the games live online, Goldberg said. The NFL Game Rewind service includes every game online after they've aired. In addition, NFL.com offers a number of live highlight options during game broadcasters, Goldberg said.

Daisy Whitney, Senior Producer

November 10 2009

19:03

J.R. Smith Would Kindly Like you to call him Earl

After tumultuous year, J.R. Smith would like you to call him by his given name, Earl.
Tags: Sports
19:03

J.R. Smith Would Kindly Like you to call him Earl

After tumultuous year, J.R. Smith would like you to call him by his given name, Earl.
Tags: Sports
18:22

NBA Legend Kareem Abdul-Jabbar has Leukemia

Former Lakers star has been battling cancer since December.
Tags: Sports
18:22

NBA Legend Kareem Abdul-Jabbar has Leukemia

Former Lakers star has been battling cancer since December.
Tags: Sports

November 09 2009

18:04

Blog Focus: LeGarrette Blount is Reinstated by Oregon

After originally being suspended for a year, Oregon running back LeGarrette Blount was reinstated.
Tags: Sports
18:04

Blog Focus: LeGarrette Blount is Reinstated by Oregon

After originally being suspended for a year, Oregon running back LeGarrette Blount was reinstated.
Tags: Sports
18:04

Blog Focus: LeGarrette Blount is Reinstated by Oregon

After originally being suspended for a year, Oregon running back LeGarrette Blount was reinstated.
Tags: Sports
17:26

Why do the Portland Trail Blazers Hate Rudy Fernandez?

Rudy Fernandez has shown he can play in the NBA, but he's not happy with his role in Portlant.
Tags: Sports
17:26

Why do the Portland Trail Blazers Hate Rudy Fernandez?

Rudy Fernandez has shown he can play in the NBA, but he's not happy with his role in Portlant.
Tags: Sports
17:26

Why do the Portland Trail Blazers Hate Rudy Fernandez?

Rudy Fernandez has shown he can play in the NBA, but he's not happy with his role in Portlant.
Tags: Sports
15:41

Did the Kansas City Chiefs Cut Larry Johnson Because of Twitter?

The Kansas City Chiefs release controversial running back Larry Johnson.
Tags: Sports
15:41

Did the Kansas City Chiefs Cut Larry Johnson Because of Twitter?

The Kansas City Chiefs release controversial running back Larry Johnson.
Tags: Sports
15:41

Did the Kansas City Chiefs Cut Larry Johnson Because of Twitter?

The Kansas City Chiefs release controversial running back Larry Johnson.
Tags: Sports
13:27

Real Winners and Losers in Week Nine of the NFL

Our weekly look at who stood out for good and bad reasons in the NFL.
Tags: Sports
13:27

Real Winners and Losers in Week Nine of the NFL

Our weekly look at who stood out for good and bad reasons in the NFL.
Tags: Sports
13:27

Real Winners and Losers in Week Nine of the NFL

Our weekly look at who stood out for good and bad reasons in the NFL.
Tags: Sports

November 07 2009

22:08

What Exactly is a Sportsdirect.com@St. James' Park Stadium?

When Naming Rights go Wrong: Newcastle United now plays in something called sportsdirect.com@St. James' Park Stadium.
Tags: Sports
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