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July 16 2010




From a story about the prospects of today’s iPhone 4 press conference:

Nine paragraphs, yes nine!, ending with the same “music” written by YUKARI IWATANI KANE and NIRAJ SHETH.

The nine “familiar” endings:

1. Apple Inc. released its newest iPhone despite internal concerns about its antenna reception, and gave wireless carriers far less time to test the phone than is typical, according to people familiar with the matter.

2. The Cupertino, Calif., company has called a news conference at its headquarters to discuss the issue Friday. Apple doesn’t plan to recall the phone, a person familiar with the matter said.

3. Apple engineers were aware of the risks associated with the new antenna design as early as a year ago, but Chief Executive Steve Jobs liked the design so much that Apple went ahead with its development, said another person familiar with the matter.

4. The electronics giant kept such a shroud of secrecy over the iPhone 4’s development that the device didn’t get the kind of real-world testing that would have exposed such problems in phones by other manufacturers, said people familiar with the matter.

5. The iPhones Apple sends to its carrier partners for testing are “stealth” phones that disguise a new device’s shape and some of its functions, people familiar with the matter said.

6. Apple gave its carrier partners far less time to test the iPhone 4 before its launch and gave them significantly fewer devices to test than other handset makers, people familiar with the matter said.

7. As development on the iPhone 4 proceeded, field testing would have been limited because of Apple’s emphasis on secrecy, said people familiar with the matter.

8. The testing process usually takes a minimum of 14 weeks. However, Apple flies in the face of this norm, handing over iPhone prototypes to carriers with much less time, people familiar with the matter said.

9. Later versions, including the iPhone 3G that was launched in 2008 and the iPhone 3GS last year, also didn’t hold a signal as well as other phones and experienced more dropped calls, people familiar with the matter said.”

Oh, by, that’s a world record.

Editors and real sources needed!

July 13 2010



Steve Jobs and his iPhone 4-420x0

BP was late to respond, and now its shares are 40% down.

APPLE was late to respond to complains about the new iPhone 4 and now its shares are going down…

Here I am: being a fan of these two brilliant brands (I have been a longtime subscriber of CR and I am now a Which? one, that is the CR version in the UK), I am confronted like many people with this dilemma: who is right, who is wrong?

Well,I don’t ant doubt.

CR is right.

APPLE is wrong.

So, Steve Jobs, you better react quickly with a massive recall or you and your investors will suffer bigger losses.

This time, believe me, arrogance will cost APPLE a lot of money.

Don’t underestimate the power of Consumer Reports.

Independent consumer journalism rules!

Expect a radial response from APPLE in less than 48 hours.

January 08 2010



New York June 25 2007-thumb-550x730-7732

The SPD blog has a great collection of magazine covers about Steve Jobs.

These are some of the most famous.

BusinessWeek, Feb. 6, 2006 Risko sn-thumb-550x765-7735

Time Feb 15 1982-thumb-550x724-7733

Esquire Espanola 2008-thumb-550x730-7727


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