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July 16 2010

21:19

DID APPLE SOLVE ITS PR PROBLEM? YES. DID APPLE FIX THE IPHONE ? NO

iphone-reception-pc-1043-rm-eng

Philip Elmer-DeWitt asks in his blog the first question.

Yes es my answer, but a magic performance of Steve Jobs (better than ever, a study case on how to conduct a press conference after two weeks of terrible crisis miss-management) will not end the real problem.

The free cases either.

What the Apple fans want is a perfect iPhone.

A better one.

This what they were told, this is what they are asking for.

So, again, this is another example of how risky is to fuel high expectations… and paying the consequences of under delivering.

In summary:

A humble Steve Jobs.

Really upset by the “media over reaction”

That ended confronting and challenging two big news organizations: Bloomberg (BusinessWeek) and The New York Times.

They will respond.

And Apple will have, bad for them, better for us, a more rough watchdog coverage.

When you become too big, to powerful, you could end as an arrogant organization.

A lesson for Apple.

Good news for all of us.

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