Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

July 27 2011

19:19

An advertorial publication - The Staff Recommends books they like, and when they are paid for

Would you rely on recommendations, when your adviser is paid for the coverage? - Difficult to answer. Depends on the context? If this decision rule is transparent from the beginning?

The Staff Recommends :: "Because deciding what to read is a difficult proposition. Each year, better than 175,000 books are published, and you’re going to read what, 10? 15? 50? Books can be pricey, a real investment of money and time—you can’t afford to choose poorly. Or, you’re going on vacation and packing space is limited. Do you want to be stuck with a dud? "

Their service promise: "We make sure you’ll have a dud-free reading life."

What's the business model? - Publishers send The Staff Recommends books they wish to be considered for a review. It is still a decision of the staff if a book will be features, but if they plan to publish it, "then publishers pay us to have their book featured here." - what happens if the staff says "yes" and the publisher "no" we won't pay?

Visit their website www.thestaffrecommends.com

Discussed by Justin Ellis, niemanlab.org

Don't be the product, buy the product!

Schweinderl