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May 04 2010


Eighty Percent of Net Users Watch Video as Gobal Consumption Explodes, comScore

Online video consumption has become pervasive around the globe as nearly 80 percent of all Internet users watch some video, according Tania Yuki, who heads online video product management for comScore.

As video becomes increasingly popular, comScore is introducing more tools for advertisers to track video consumption. 

Too keep up with global growth, the company has expanded its operations into the Asia Pacific region,  it announced today.

We caught up with Tania last week at Will Richmond's event in Manhattan.   Tania gives an overview on developments at comScore and how it is responding to industry needs for deeper metrics from the advertising community.

This is the first of a two-part interview.

Andy Plesser, Executive Producer

February 03 2010


Three Key Video Trends to Watch This Year, According to Online Video Analyst Will Richmond

Keep an eye on how the growth in online video will shift this year into the mobile world via smartphones like Google's Android and Apple's iPhone, said Will Richmond, the publisher of daily news site VideoNuze.

Will and I host the podcast The VideoNuze Report each week, and I sat down with him at the recent NATPE conference in Las Vegas to get his take on key trends in 2010 in online video.

Other trends to watch this year include TV Everywhere rollouts and the consumer adoption of convergence devices such as Roku, Boxee and Xbox, he said. Richmond also gives his take on the challenges Hulu faces giving the rollouts of TV Everywhere and the Comcast acquisition of Hulu parent NBC Universal

Daisy Whitney, Senior Producer

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