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May 26 2011

11:39

AdMob adds four new tablet ad formats

Google Mobile Blog :: In the last six months alone, traffic from tablets on the AdMob network has increased by 300 percent according the company. To help advertisers better connect with tablet users, they decided to launch a variety of new, tablet-specific rich media ad formats. These new HTML5-based ad formats are built specifically for tablets’ larger, high-definition screens, and make use of features like touch, tap and swipe. Together, these features will enable advertisers to develop rich, engaging campaigns and run them across multiple mobile platforms.

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