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June 27 2011


Short form, and updates every minute - Can liveblogging be monetized?

Journalism.co.uk :: Liveblogging platform ScribbleLive claims to have come up with four different ways that news organisations can make money from liveblogging, a form of reporting described by Matt Wells, blogs editor of the Guardian, as “native to the internet”. Liveblogging is a format that enables live coverage of events and breaking news stories. The article length is usually less than 300 words and updates are published within minutes.

Is it possible to make money with liveblogging? "Yes," says ScribbleLive.

It is interesting how incredibly sticky the liveblog audience is, particularly for true liveblogs that are updated minute by minute,Mark Walker from ScribbleLive, told Journalism.co.uk. With people staying for a long time, some for half an hour or more, and ad rotation at a rate of one per minute it is easier to generate a higher CPM.

Four ways to monetize liveblogging - continue to read Sarah Marshall, blogs.journalism.co.uk

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