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May 28 2011

05:22

The Guardian - Alan Rusbridger: no credible 5-year business plan for newspapers

Brandrepublic :: Alan Rusbridger’s assessment of the current woes of the newspaper industry came as he fielded questions from guests at The Guardian offices, after he and Guardian writer Stephen Moss gave a snapshot review of the paper’s history.

[Alan Rusbridger:] ... nobody can point to a credible five-year business plan.

Rusbridger and Moss answered questions on disparate subjects, including the future of newspapers, The Guardian’s push into the US, phone-hacking, cut-price newspapers, and their favourite Guardian moments.

Continue to read John Reynolds, www.brandrepublic.com

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