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January 08 2012


2011: The year Google & Bing took away from SEOs & Publishers

Search Engine Land :: Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t change things.

Continue to read Danny Sullivan, searchengineland.com

Tags: BING Google SEO

August 01 2011


Yahoo UK switches to Bing organic results August 3rd, paid search not yet

Yahoo | Email :: Yahoo had informed its advertisers today, that the company is now ready to transition Yahoo! organic search results, the non-paid listings found on the main body of the Yahoo! search page, to Microsoft. The organic search transition will begin on August 3rd 2011 for Yahoo! European properties in the UK, France, Germany, Spain and Italy. The changes does not include Yahoo! paid search results at this time, and advertisers will receive ample notice prior to the paid search transition of a market, to help them to prepare for a smooth transition.

Continue to read ebm.yahoo-email.com

Sponsored post

July 25 2011


No. 2 forever and $2.6 billion loss - Microsoft should better sell Bing

New York Times :: Microsoft needs to concentrate on a different kind of search: finding a buyer for Bing, its online search business. Bing is the industry’s distant No. 2 after Google. It has become a distraction for the software giant — one that costs shareholders dearly. The division that houses Bing lost $2.6 billion in the latest fiscal year. Facebook, or even Apple, might make a better home for Bing. A sale would be a boon for Microsoft’s investors.

What should Microsoft do?

Continue to read Robert Cyran | Martin Hutchinson, www.nytimes.com

July 17 2011


After losing Google - Twitter tries to come to terms with Microsoft's Bing

CNet :: After failing to strike an agreement to re-up its "fire hose" data stream licensing deal with Google, Twitter is now trying to make sure the same thing doesn't happen to a similar arrangement with Microsoft's Bing search service, said sources close to the situation. The outcome could mean a lot to both Twitter and Bing. Without a deal, the San Francisco microblogging service would be without two major paid distribution outlets for its full live stream of user tweets, a significant source of its revenue to date.

Continue to read Liz Gannes, news.cnet.com

July 04 2011


Bing results preferred - Chinese search gigant Baidu partners with Microsoft

paidContent :: Google has had its ups and downs in China, and that presents a ripe opportunity for its competitors, both in China and closer to home in the U.S. Today, it is being reported that the Chinese search giant Baidu has signed a deal with Microsoft to power its English-language search results, serving a market that currently numbers 450 million Internet users and quickly growing, with ... more Bing results. 

Continue to read Ingrid Lunden, paidcontent.org

February 16 2011


Does Twitter improve your site’s search engine results?

A Tweet's Effect On Rankings - An Unexpected Case Study

Yes. Or at least according to a couple of blog posts in the SEO blogosphere.

Back in December Search Engine Land’s Danny Sullivan asked what “social signals” Google and Bing count in their algorithms. Previously, the answer would have been none, as far as Twitter is concerned, because like most social media (including blog comments, forum posts and social networks) any links posted on Twitter carry a ‘nofollow’ tag, instructing search engines to ignore it.

But now that Twitter has signed deals with the big search engines, they now get the “firehose” of data from Twitter direct – without nofollow attributes. Bing tell Sullivan:

“We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.

Google tells him:

“We use the data only in limited situations, not for all of general websearch.”

The post contains more information about how both search engines use the “social authority” of a user (followers, followed, etc.) to further rank links.

A case study

Yesterday, the issue gained a fascinating case study from SEOmoz (image at top), when one of their articles suddenly appeared on the first page of Google search engine results for the term “Beginner’s Guide” following a tweet from Smashing Magazine and hundreds of retweets.

More interesting, the article remained on the first or second page of results for weeks afterwards.

SEOmoz’s takeaways from the experience include:

  • “It appears likely that Google (and Bing) are using the concept they described in the interview on SELand of “Author Authority” to help weight the value of tweets (as we’ve seen that bot-repeated tweeting in similar quantities doesn’t have this affect)
  • “There seems to be some long-term, nascent value carried by tweets in addition to the short-term effects. If this is consistently observed, expect a lot more SEO activity around engaging and incenting tweeting to key URLs.
  • “It’s still unknown whether and how much the text of a tweet impacts the SERPs [Search Engine Results Pages] in a way similar to anchor text. That will be an excellent next test for us to observe.”

Why is this important? Because up till now search engines – actively seeking – and social media – having content brought to your attention – have been the two major sources of traffic for most news websites.

SEO and social media optimisation (or social media marketing: SMM) have traditionally been separate: this might suggest an increasingly integrated approach.

March 12 2010


January 04 2010


#Tip of the day from Journalism.co.uk – mapping local news buzz

Blogging: Keep an eye on Bing's Local Lens application - currently only available for certain US cities, it adds blog posts and Twitter updates to maps of local areas. A great tool for local journalists tracking stories or looking for leads. Tipster: Laura Oliver. To submit a tip to Journalism.co.uk, use this link - we will pay a fiver for the best ones published.

December 11 2009


Bing’s Local Lens app – potential for local news journalists?

Via Lost Remote, a demonstration of a new application from Bing (Microsoft’s search property). Local Lens is a ‘neighbourhood blog app’ and can plot hundreds of blogs within a specific area on a map. The most recent posts will also be displayed and tweets can be overlayed on the map too.

The app is currently in beta and so only covers a group of US cities at the moment. The Los Angeles map is at this link and shown below:

Map from Bing's Local Lens application

But there’s potential here for tracking how local news and issues break and spread on blogs, as well as creating a visualisation of local social media reaction to an event or report.

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December 03 2009


FT.com: Microsoft unlikely to pay users to leave Google

Microsoft’s senior vice-president for online services said the company is not focused on ‘getting non-Google content,’ reports the FT.

Satya Nadella’s comments imply the company would be unlikely to pay newspaper owners and other publishers for removing their content from Google, an idea that had been discussed with News Corp.

“Satya Nadella, Microsoft’s senior vice-president for online services, refused to comment directly on talks with News Corp, but said that Bing was not looking to get a leg-up on Google by securing preferential access to information. ‘That’s not at all a focus for us,’ he said, adding: ‘We generally are not focused on getting non-Google content.’”

Full story at this link…

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November 26 2009


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